REDWOOD CITY, Calif/NEW YORK (via Skype Video)– Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a venture round of $8.2 million to expand its sales and marketing operations.

We spoke with CEO Diaz Nesamoney about the company's offering and the new funding. He said that engagement is becoming essential to advertisers but creating interactive in-stream units along with proper analytics is expensive and complex. He says his company is solving this.

Andy Plesser