Advertising

CANNES — Advertising group GroupM’s chief digital officer thinks the top challenge for marketers is to insert themselves in new platforms like Twitter and Facebook that are all about chronologically-ordered, stream-based real-time media consumption. “Every time the distribution channels change – and the stream is a new distribution channel –  typically the manufacturing problem changes […]

CANNES – One of the world’s most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. “Overnight, we updated 1.7 billion games back in March. We’re doing over 100 million views a month,” Rovio chief marketing officer Peter Vesterbacka told […]

CANNES It’s now a hackneyed industry forecast: “This will be the year of mobile advertising.” But VivaKi products and services president Kurt Unkel thinks advertisers is still testing out the opportunity. “There are a lot of things still being learned about mobile,” Unkel told Beet.TV in this video interview during Cannes Lions. “How do we […]

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement. “Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of […]

CANNES – Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according to industry data. “When you’re talking about the digital landscape, there are four dominant players that everyone knows – Google, Yahoo, Facebook and Microsoft,” ZenithOptimedia global CEO Steve King […]

Tremor Video’s VideoHub unit has gotten industry certification from the Media Ratings Council (MRC) for its viewability measurement tool, which determines the  placement of videos on web pages, plus engagement and other metrics, the company announced today. We spoke with VideoHub general manager Anthony Risicato about the issue of viewability video players advertisers.  He also […]

BOSTON – mDialog, the Toront0-based video advertising technology company, has a new product to insert video advertising dynamically into live programming.  The product, launched in collaboration with Brightcove, was announced last month at NAB. Last week at the Brightcove global customer event, we spoke with CEO Greg Philpott about the live streaming solution and an overall […]

LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites.   The company is publishing about eight such articles a day and is expanding into branded video projects, says Mike Perlis, President and CEO of […]

MONACO (originally published 11/20/2012) – Tumblr, which has been a non-commerical blog platform, has announced an agency program for brands who want to share their messages in the form of “storytelling,” explains founder and CEO David Karp in this interview with Beet.TV

LONDON – GroupM’s Mindshare already targets many conventional TV ads using online data – but the full internet delivery of TV advertising could unleash even greater targetability. Speaking at Beet.TV’s recent London Video Ad Strategy Summit, the group’s chief digital officer Norm Johnston said Mindshare already leverages geographical search data – for example, showing people […]

Photobucket Stories, a new feature on the recently relaunched Photobucket site, gives users a “digital canvas” on which they tell stories via photos, videos and text. The photo storage and sharing site has also had a couple brands use Photobucket Stories successfully, says David Toner, VP of marketing for Photobucket. Recently, Wendy’s began a campaign […]

Nowadays, programmatic digital ad-buying technology automates targeted ad buying and removes the task from human operators. But those ad buyers should rejoice at throwing off the shackles of the mind-numbing task, according to a GroupM executive. “What programmatic does is free up resource,” Caspar Schlikum, the EMEA managing director of GroupM’s data-centric ad unit Xaxis, told […]

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator’s bottom line? “We estimate this year YouTube will generate about $4 billion in advertising revenue,” analyst Ian Maude of Enders Analysis told Beet.TV’s recent […]

With YouTube’s pulling back from the big investments in Web originals, which  it announced last year, there are now many opportunities for Blip,  explains Jason Krebs, the newly appointed president of sales and marketing at Blip, in this interview with Beet.TV At recent Digital Content NewFronts, Blip unveiled a slate of new shows.  Krebs speaks […]

Innovid, a New York-based  provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multiple devices. Beet.TV spoke with CTO and co-founder Tal Chalozin about this and other company developments in this video interview. “The premise is that marketers that want to reach their audience can focus […]

Online video innovation is now quickening outside the United States – but in very different ways, according to the international director of video ad technology group Videology. “The general notion when we first started our international business three years ago was, markets outside the US were 18 to 24 months behind,” Ryan Jamboretz told Beet.TV’s […]

On-demand video advertisers are now beginning to target their spots using richer data. That’s according to video ad tech firm Videology’s international product manager Catherine Hallam. “Although VOD has been primarily age- and gender-targeted, now up to a maximum of 60 percent of campaigns only use age and gender,” Hallam told Beet.TV’s recent London Video Ad […]

If you can’t teach an old dog new tricks, can a new medium learn to play by an old rule book? Nielsen’s new Online Campaign Ratings mechanism seeks to measure online viewers as people, not clicks. That’s just what TV has done for decades – and that’s just fine for now, according to Nielsen’s media client consulting […]

Automated or programmatic video advertising buying techniques can be a great boon for marketers – if used in the right way and at the right time in the targeting cycle. That is according to Digital-Labs founder Eamon Tuhami. “Programmatic buying allows for a huge amount of efficiencies,” Tuhami told Beet.TV’s recent London Video Ad Strategy Summit. “But there are dangers […]

Online video advertising is taking off – because most of the ads are just plain ol’ TV commercials. Ruth Cartwright, the broadcast director at GroupM’s Maxus agency, told Beet.TV at the recent London Video Ad Strategy Summit her outfit is spending six to 10 percent of clients’ budgets on online video ads. “Ninety percent of the clients […]