Tremor Video’s VideoHub unit has gotten industry certification from the Media Ratings Council (MRC) for its viewability measurement tool, which determines the placement of videos on web pages, plus engagement and other metrics, the company announced today.
We spoke with VideoHub general manager Anthony Risicato about the issue of viewability video players advertisers. He also speaks about the importance of other emerging industry standards that are essential for the maturation of the digital video industry.
Viewability has been getting attention recently from Google and others. The VideoHub tool is the only solution for video views, Risicato says in this interview.