Nowadays, programmatic digital ad-buying technology automates targeted ad buying and removes the task from human operators. But those ad buyers should rejoice at throwing off the shackles of the mind-numbing task, according to a GroupM executive.
“In the past, ‘pesky humans’ were doing a lot of things that were process-driven. They were super-boring and very repetitive, and often mistakes were made. That’s something that no media planner in their right mind wants to do.”