CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement.
“Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of an identification utility solely,” Yahoo alum and recently-appointed Shazam CEO Rich Riley told Beet.TV in this interview during Cannes Lions.
“Sixty-five million people used Shazam in May. We want to make sure they’re not just using us when they hear a song they don’t know – we’d like them to come to us any time. We’ll be surfacing music, showing them what other people are Shazaming, we’ll have the social aspect, more content, more video.”
These upgrades will likely include lists of popular and current tracks and will continue in around a month, Riley said, adding that Shazam plans similar features for its TV efforts.