LONDON – With the same publishing platform used by its staff and its network of 1,000 contributors, Forbes.com is increasing branded content in the form of articles published on brands’ microsites. The company is publishing about eight such articles a day and is expanding into branded video projects, says Mike Perlis, President and CEO of Forbes Media, in this interview with Beet.TV
The platform is called BrandVoice.
While the company publishes about eight such articles a day, that is quite small compared to the daily Forbes.com editorial flow of about 400 articles.
We interviewed him at the FT Digital Media Conference in London last month where he was a speaker.