Streaming platforms are seeking to expand their audiences – and advertising sales -- by building up their live sports programming, as seen with Amazon’s deal to show the National Football League’s “Thursday Night Football.” As more live sports migrate to connected devices, marketers must consider how their access to consumers is changing. “What we’ve seen in the past year is fragmentation [...]

SAN JUAN, Puerto Rico – Worries about data breaches and loss of privacy have led to stricter laws in many of parts of the world to give people more control over their personal information. These concerns are top of mind for advertisers and their agencies as they seek to make advertising campaigns more effective at reaching the right consumers. “My priorities [...]

"Retail media", the ecommerce spaces which are now also selling ad inventory, are booming in popularity, in part, because that inventory is so close to the bottom of the marketing funnel, the check-out. But this emerging category of media doesn't have to just be about retail, says one marketer who founded a company to help power shopper marketing. In this video interview [...]

They are gaining traction as a way for brands and publishers to layer their respective datasets in order to improve audience targeting or generate insights. But clean rooms don't necessarily depend on first-party data, and don't have to be used for targeting. That's according to the co-founder and CEO of one clean room vendor, Habu. In this video interview with Beet.TV, Matt [...]

LAS VEGAS – Online retailers such as Amazon and traditional store chains such as Walmart have built billion-dollar businesses in selling different kinds of advertising on their websites. In order for the retail media marketplace to grow and possibly overtake televised media – not including streaming or connected television (CTV) – advertisers will need more tools to evaluate campaign effectiveness. “Any [...]

L'Oréal, a cosmetics giant with a diverse range of consumer and non-consumer brands, has already begun leveraging clean room technology to gain deeper insights into consumer behavior. Now the company is ready to use the tools to buy next year's TV ads. In this video interview with Mike Shields for Beet.TV, Shenan Reed, SVP, Head of Media at L'Oréal, explains the value [...]

SAN JUAN, PR — For a consumer, hands busy on the nozzle, it may seem like a moment of the day when digital screens have no room to play. But the fuel pump these days is becoming a prime piece of advertising real estate. In this video interview with Beet.TV, Sean McCaffrey, President & CEO, GSTV, explains how software, backed by data, is [...]

SAN JUAN, PR -- They are billed as a software tool for bringing data back together after the demise of identifiers. But could "data clean rooms" actually end up making marketers' lives even more difficult? In this interview with Beet.TV Events editorial director Jon Watts at Beet Retreat, Mike Bregman, Chief Data Officer, Havas Media Group, says he fears the rise of [...]

The pieces are all there. TV has the data, the technology and the advertising interest in finally making national addressability a reality. It just need to play catch up to other media "We're actually been behind," Darren Sherriff, Vice President, Advertising Technology SolutionsVice President, Advertising Technology Solutions Fox Networks Group told Beet.TV. "what we're trying to do is push addressability into our biggest and [...]

SAN JUAN, PR — When you don't have the raw materials, you need to mine a different seam. That's what Field Garthwaite did when he co-founded IRIS.TV, contextual targeting enablement software company for video. In this video interview with Beet.TV, Garthwaite explains why it is crucial that connected TV can approximate the same kind of data transparency enjoyed by digital media before [...]

SAN JUAN, Puerto Rico – Brands and their agencies are continually bombarded with pitches on technology that promises to improve the outcomes of advertising. Their goals ultimately determine the need for these solutions. “The way I see the world is we're playing a 3D chess game, Sam Bloom, chief executive at Camelot Strategic Marketing & Media, said in this on-stage discussion [...]

NEW YORK - Terry Kawaja, CEO and founder of Luma Partners, knows the ad tech/martech ecosystem better than most. He's not so sure there is room for a flurry - let alone a whole Lumascape slide worth - of clean room startups. "I have a mixed view on clean rooms," Kawaja told Beet.TV. "Do you need solutions to help companies propagate [...]

Dario Raciti has been working on bringing more brands to video games for over a decade. He's finally given up. Ok, not really. But Raciti, Managing Director of OMG's Zero Code, said more recently that he's been trying to steer more clients toward the massive viewership emanating from people watching other people playing games -  particularly big name influences. "We've been talking [...]

SAN JUAN, Puerto Rico – Marketers are always looking for more insights to improve the effectiveness of their advertising. With that in mind, Havas Media Group has made the idea of “meaningful” a key part of adopting technologies that help brands to reach their business objectives. “’Meaningful’ defines our agency model, and we're going to be spending this year creating a [...]

SAN JUAN, Puerto Rico — These days, ad agency holding companies don't only build media plans and buy. Many have also become full-fledged data operators, offering their brands measurement, audience profiling and more. In this discussion at Beet Retreat San Juan, Laura McElhinney, Chief Data Officer, Horizon Media, explained how that is changing her agency. Tech investment "We've invested a lot of money over [...]

Havas Media Group is launching a new attention-tracking metrics in a bid to give its clients a new spin on measurement, going into this year's TV upfront ad sales season. Mike Bregman, Chief Data Officer, Havas Media Group, said the company is working on a proprietary solution. He explained it is driven by a goal to delivery "meaningful experiences". Meaningful media "Attention is something [...]

Last year, the in-game ad tech company Anzu helped American Eagle launch a virtual store in Roblox. The Israeli-startup also announced a partnership with NBCUniversal. The message seemed clear - Anzu and in-game advertising gaming was ready to go big. But not every brand is ready to, or needs to, build out their own custom bespoke gaming activation, according to Itamar [...]

SAN JUAN, PR — Uber is known for getting you from A to B, and for bringing you a KFC - but now it could also deliver ROI. The company's riding app offers ad inventory, its cars have started to include ad-supported touchscreens and its food app now includes ad spots allied to purchase data. In this discussion with industry analyst Joanna [...]

SAN JUAN, PR — Little by little, media measurement is evolving from from single-channel panel data gathering to census-based viewing data sets and identity graphs, with real-time capability. And, with the emergence of a US Joint Industry Committee (JIC) to tackle the issue, even more development is set to happen. But, in this video interview with Beet.TV, Kris Magel, VP, Head of [...]

TV advertising is becoming more complicated. At the same time, TV ad buying and selling needs to become much simpler. That's why Paramount is looking to bring together its sales teams to better reflect advertisers' budgets and needs, while also striving to not over complicate things. Thus, the media giant is, "thinking about total video in really a convergent way," said Travis Scoles, [...]