You may know PokemonGo. But if Niantic has its way, Pokemon chasing will become a gateway to Campfire, a platform build around augmented reality and an eventually flood of new games. Among the new titles accessible via Campfire is NBA All World, which launched earlier this year. Players can embark on various challenges that blend virtual reality and the real world [...]

SAN JUAN, Puerto Rico – Television historically has provided one of the best ways for major brands to reach a national audience most efficiently. With technological advances, it’s increasingly becoming more addressable in showing different ads to different households during the same live programming. “Linear addressability for us, it's not just about incremental reach,” Steve Silvestri, senior vice president of audience [...]

SAN JUAN, Puerto Rico - Fred Godfrey knows marketers want tangible results - he just thinks the advertising industry needs to do better at bringing them from the back-end to the front-end. Godfrey's Origin Media is a creative technology company used by marketers to bring interactive ads to connected TVs (CTV) and other devices. In this video interview with Beet.TV, Godfrey says [...]

As gaming becomes more of a prominent ad vehicle, the list of examples of brands going big continues to grow. A retailer may build a virtual store in Roblox. Another might launch its own playspace in Fortnite, or even create a sports game timed for March Madness or the Super Bowl. These kinds of campaigns are certainly attention getting -and also resource [...]

SAN JUAN, Puerto Rico – Media companies this year are teaming up a bigger variety of audience measurement providers as they showcase their programming for brands and agencies for upfront advertising sales. Paramount has worked to evaluate newer datasets and metrics that to set the value of advertising transactions, or what are known as currencies. “Paramount has a lot of skin [...]

SAN JUAN, Puerto Rico – Regular viewers of television can be forgiven for being annoyed when they are shown the same commercial repeatedly during a program. Moreover, advertisers don’t want to damage their brands or waste media dollars when they are working to automate their media buying. For these reasons, frequency-capping of ads across different media channels had become a major [...]

SAN JUAN, PR — T-Mobile Advertising Solutions has built an ad offering that uses GPS and other data to deliver interactive ads to headrest screens in more than 40,000 Uber and Lyft vehicles. But the "uncarrier's" ambitions in the ad-tech business extend beyond ride-share. In this interview at Beet Retreat San Juan, Cherian Thomas, Head of Marketing & GTM, T-Mobile Advertising Solutions, [...]

Mobile games are often ripe for programmatic advertising. But the mobile ad space has been rocked over the past few years, as Apple and others have cracked down brands on tracking consumers across different apps. Zynga has found gamer behavior to be a viable alternative solution. "I think mobile has the most traditional ad opportunities for brands," said Gabrielle Heyman, head of [...]

SAN JUAN, Puerto Rico - In a media world known for being fragmented, companies are finally starting to work together to smooth the path. But there are still areas where the industry needs to come together. In this video interview with Beet.TV, industry veteran Jonathan Steuer says measurement still needs to benefit from greater working-together. Beyond collaboration "The really good news is that there's [...]

SAN JUAN, Puerto Rico – He said more broadcaster deals were in the works, and he was right. A few weeks after discussing the emergence of new cross-screen TV measurement currencies at Beet Retreat, Michael Parkes' VideoAmp has been picked by Warner Bros. Discovery to power new currencies for its 2023/24 TV upfront ad sales season. In this interview with Beet.TV Events [...]

Addressable media can bring better results to advertisers - but there is still an understanding gap between the potential and the realization. That is according to an ad-tech leader at the sharp end of brands' use of ad data. In this video interview with Mike Shields for Beet.TV, Scott Howe, CEO, LiveRamp, says he wants to help the industry go faster. The first-party party Howe [...]

Samsung doesn't own a console, and it doesn't make or publish any games like rivals Sony and Microsoft. But the company does have access to the biggest screen in the home. And because Sony has invested in a user interface that more and more customers use to navigate their connected TVs, the. company has an opportunity to help gamers find more [...]

What happens to your media expectations when you are used to being in control, and fully immersed? How does this change they way you expect to engage with advertising? These are some of the big questions marketers should be pondering, according to Sarah Stringer, EVP, Head of U.S. Media Partnerships, dentsu. While the metaverse may not quite be here - at least [...]

SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems? Travis Clinger thinks so, and he wants to see a solution before things get out of control. In this video interview with Joanna O'Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, LiveRamp, talks about the emerging category of [...]

SAN JUAN, Puerto Rico – Consumers divide their attention among multiple media channels and connected devices, challenging marketers to better understand how their advertising affects purchase decisions. Advertising and marketing agency Dentsu has worked to deepen understanding about attention. “We sought to build an open economy around value impressions connecting our clients to their audiences with an effective attention second,” Celeste [...]

"Where do I start?" "How do I enter in a way that's authentic?" These are the kinds of questions Samantha Lim, Publicis' SVP, Gaming Strategy and Innovation gets from marketers all the time. Brands are asking about how best to advertise in the vast gaming universe - but the questions and general uncertainty echoes that found in digital media overall a few [...]

SAN JUAN, Puerto Rico - The on-demand TV industry has leaned heavily toward streaming and programmatic ad trading. But the next big area to light-up could be live streaming TV. Sean Buckley, chief revenue officer at sell-side platform Magnite, explains the evolution of the business so far, and what could be coming next in this interview with Jon Watts, editorial director of [...]

SAN JUAN, Puerto Rico — Roku is getting more creative and attempting to offer advertisers more certainty over outcomes, in a climate in which marketer spending is coming under pressure. The company is one of the leading gateway platforms to connected TV programming, used by more than 70% of US cord-cutters, and has a large operation selling ads in that content. In [...]

SAN JUAN, Puerto Rico — After a year in which it created a FIFA World Cup FAST channel and saw more viewer growth, Tubi plans to "lean in" further on sports programming. The free, ad-supported TV (FAST) service, in its own latest annual report, says 2022 total viewing time (TVT) was up 44% annually. In this video interview with Beet.TV, Tyler Fitch, [...]

SAN JUAN, Puerto Rico – Television viewership is evolving as more households connect the consoles to the internet and many younger consumers think of video as a mobile-first experience on app such as TikTok. Advertisers have to be mindful of these changes as they seek to engage potential customers. “Converged video is arguably the most important thing facing our ecosystem today,” [...]