NEW YORK -- Social TV services Viggle and GetGlue are working on plans to expand services across platforms in the new year, says Kyle Brink, VP Product at Viggle during an interview with Beet.TV at the TV of Tomorrow show in New York this month. We caught up with him for an update on the Viggle service as well as the latest on the [...]

NEW YORK --Addressable ads are slated to expand in a meaningful way in 2013 with more transparent cross-platform measurement of those ads, says  George Shababb, President of Kantar Media Audiences, during an interview with Beet.TV at the TV of Tomorrow show in New York this month. "Today we define [audiences] on the basis of Experian attributes," Shababb tells us. "But I see it being [...]

Cosumer electronics giant LG is readying the launch of a two-screen API for its  content partners, allowing users to manage and interact with programming on the big screen using an app on their tablet or phone, says Matthew Durgin, Director of Smart TV Sponsorships at LG, in this interview with Beet.TV Durgin says that this effort will be announced at CES [...]

This Sunday's big, VH1 Divas show from the Shrine Auditorium in Hollywood has many of the digital elements of other live entertainment shows with video streaming from the red carpet and backstage, but in something new, the cable net is producing a large numer of animated GIF's of celebs. We spoke with Dan Sacher, VH1 SVP for digital, about the emerging [...]

Amsterdam-based Ex Machina, an interactive technology provider to TV programmers, has announced a  licensing deail with London-based Zeebox, the second-screen app developer whose product is being used  by network programmers in the U.K., U.S. and Austrailia. We spoke with Larry Taymor, head of U.S. operations about the company and its deal with Zeebox.   Separately, we interviewed Zeebox CTO and [...]

Microsoft is readying the launch of SmartGlass, a second screen companion app to the Xbox Live -- and it could be a very significant development, says analyst Ashley Swartz in her commentary on Beet.TV Swartz saw the demo earlier this week at the TV of Tomorrow conference where she was a moderator and speaker.    

Zeebox, the second screen app,  which is being widely deployed in the U.S. by NBC Universal, FOX and HBO, will launch a "synched ad" platform in January, allowing marketers the ability to serve ads into the Zeebox app which are associated, in real-time, with the commercials on the television, says  Anthony Rose, co-founder and CTO of the London-based company. The [...]

While many broadcasters are experimenting with the use of the "second screen," meaning mobile devices which provide accompanying content to TV shows, Turner Sports might have found something of killer app in the emerging medium with predictive gaming around sports programming. In this video interview wiht Beet.TV, Peter Scott, VP of Emerging Media for Turner Sports, says that the network's use [...]

Serving video ads into live programming is a challenge as digital devices see content and ads as separate media -- and can stop in mid-stream.  This issue has been resolved by dynamically "stitching" both media in real-time, says Diane Yu, CTO and co-founder of video ad services firm FreeWheel, in this interview with Beet.TV Yu leads the FreeWheel development team from [...]

BERLIN — Today video is accessible to everyone, which makes it the perfect tool for education.  At the Online Educa conference in Berlin Laurie Burruss, senior director of education at lynda.com, spoke with us about what makes video such a great tool for learning, how the field is evolving, and how she’s seen students react to supplemental video content in [...]

BERLIN — Founded by actor John Cleese in 1972, Video Arts has been at the forefront of video training and education.  At the Online Educa conference in Berlin, CEO Martin Addison spoke with us about how the role of video has changed since Video Arts launched thirty years ago. Addison says, "The role of video has changed. When we began it [...]

This Saturday's Rolling Stones concert at Newark's Prudential Center will be available as a pay-per-view event on cable and satellite, but in something of a first, it will be available on digital devices including PC's, smart phones and tablets. Powering the global digital distribution is Neulion, the New York videos services platform that manages video delivery for a number of sports [...]

BERLIN — "Video is the future," says Sergio Cardoso, EMEA Account Director at Kaltura, "and the way that we are enhancing teaching and learning is that we are giving the ability for students…and teachers to share [the learning] experience via video."  At the Online Educa conference in Berlin, Cardoso spoke with us about Kaltura’s new educational initiatives and how they [...]

TV Everywhere has gained traction in the media business in the last year, and video technology provider thePlatform expects more growth in this area as operators and programmers embrace the new business. In the last year alone, the company has inked deals with programmers such as A&E Networks, for Lifetime, History, A&E, Bio and other networks, and expanded its reach [...]

MONACO -- Premium video publishers want to participate in the rise of real-time buying, but they'll likely do so as part of agency trading desks, says Scott Ferber, CEO and chairman of digital video ad platform Videology, during a panel session at the Monaco Media Forum moderated by Beet.TV's Executive Producer Andy Plesser. "Publishers will keep inventory out of large scale exchanges where [...]

ESPN is expanding its roster of advertisers for its WatchESPN product on the XBox Live with the addition of Best Buy in the coming weeks, joining existing advertisers such as Nissan and EA Sports in the XBox app, says Raphael Poplock, VP Games and Partnerships at ESPN. He spoke to Beet.TV about the growth in ad interest in the ESPN on [...]

BERLIN — "People have always been using film as a tool for learning," says Adam Salkeld, Head of Programming at Britains' big TV production house Tinopolis.  At the Online Educa conference in Berlin, Salkeld spoke with us about how film has been used as a learning tool in the past, as well as how new technologies are changing the ways [...]

Broadcasters and cable networks, which have long kept the digital distibution of their programming to their owned sites and apps, are beginning to syndicate programming far more broadly, says Doug Knopper, co-CEO of video ad services firm FreeWheel, in this interview with Beet.TV He says the long-discussed "syndicated video economy is kicking in right now."  He explains how this is creating [...]

BERLIN — This year Kaltura launched a new educational video platform that can be integrated into learning management systems including Blackboard, Moodle and Sakai.  At the Online Educa conference in Berlin, Michael Kummer, EMEA Director of Sales at Kaltura, spoke with us about the educational video platform, which makes video available on all devices. In the video interview, Kummer says, "The [...]

Discovery Communications plans to go from a 100 million TV universe to "a one billion screen world" with original digital programming. The U.S.-based cable network aims to be the world's biggest provider of non-fiction programming for the Web says Sean Atkins, SVP for Digital Media, in this interview with Beet.TV Today Discovery announced the launch of daily science news program produced [...]