Serving video ads into live programming is a challenge as digital devices see content and ads as separate media — and can stop in mid-stream.  This issue has been resolved by dynamically “stitching” both media in real-time, says Diane Yu, CTO and co-founder of video ad services firm FreeWheel, in this interview with Beet.TV

Yu leads the FreeWheel development team from Beijing. We interviewed her in the company’s New York offices recently.