AMSTERDAM -- Speaking with multiple online video players at the International Broadcasting Convention, you get the feeling the industry has converged on one main challenge this year - how to deliver video to a burgeoning number of different devices. "We see device fragmentation," Boston-based Brightcove media and broadcast services CTO Albert Lai tells Beet.TV in this video interview. "The number of physical [...]

SpotXchange's newly launched ad platform is designed to give more control to publishers in the online buying world, says Erik Swain, Senior VP Operations at SpotXchange in an interview with Beet.TV. "It gives them some power. What that does is it equalizes the power behind publishers, sellers and buyers and markets thrive when that balance is equal," he says. The ad platform achieves [...]

AMSTERDAM -- One of the biggest beasts amongst online video technology vendors says the space has never seen such change. "We are at a time of fundamental change in the way people are delivering video, and it's all driven by consumers," Brightcove CEO David Mendels tells Beet.TV in this video interview at the IBC show. "There's been a fundamental revolution in the [...]

SAN FRANCISCO - Just when many in the industry are excitedly committing to buying targeted ad slots using automated, real-time bidding systems, some publishers want to slow down the real-time clock - and one agency group is backing them. "Today, (real-time bidding) is known as being motivated by trying to drive prices down as low as they can possibly go," IPG Mediabrands' [...]

Online video technology provider Kaltura sees a growing business line in the growing movement to revolutionize education. The firm, which began by offering open-source software, has been offering its services to colleges for some time. But CEO and co-founder Ron Yekutiel reckons there is further promise in the "flipped classroom" movement, in which students would be instructed at home by online [...]

AMSTERDAM -- Multiplatform advertising is growing quickly for ad management platform Videoplaza, says David Muhle, a regional director at the company in an interview at IBC with Beet.TV. About 40% of Videoplaza's total ads served are now from non-PC traffic, he explains. Of that, about half originate on tablets and mobile phones, with tablets rising as a viewing venue. "That adds extra complexity [...]

AMSTERDAM -- Delivering adaptive-bitrate video streaming efficiently to smartphones could soon get much easier, with mobile chip maker Qualcomm pledging to use the MPEG-DASH video standard in a broader range of devices. "We believe it is the right direction for the video industry," Qualcomm senior product manager Aytec Biber tells Beet.TV in this video interview at the International Broadcasting Convention. Qualcomm has [...]

AMSTERDAM -- At the International Broadcasting Convention, a video standard that enables high-quality live streaming from conventional HTTP servers took a step forward to satisfy content rightsholders. Microsoft announced the next version of its forthcoming PlayReady digital rights management standard would support the so-called MPEG-DASH standard in Windows 8.1 and Internet Explorer 11. "You can run Javascript-based DASH players on those platforms," [...]

AMSTERDAM -- When US TV operator HBO launched a VOD service in to the Nordic countries 13 months ago, HBO Nordic, it was as a joint project with local digital video tech firm, Parsifal. Now the latter says it wants to pull off similar tricks elsewhere around the world. "We're looking in a lot of places - but mostly Europe, Middle East [...]

AMSTERDAM -- In a world of competing technology standards, vying for lock-in, it can be tempting to back a favorite candidate. But one video tech firm is supporting multiple digital rights management standards, so as to not isolate any clients or potential customers. We take an agnostic perspective on rights," says Irdeto Americas sales VP Richard Frankland. "Rather than forcing an operator down [...]

Six months after H.265, branded "High Efficiency Video Encoding (HEVC)", was ratified as the successor to the widely-used H.264 video compression standard, there is lingering suspicion that adoption will be as rapid as its forebear. But video tech firm Rovi has given the new standard one shot in the arm by unveiling the latest version of its DivX video software, with HEVC [...]

AMSTERDAM -- The reorganized and slimmed-down Piksel is relaunching at the current IBC Show in Amsterdam with a continued focus on online video services for major media companies around the world. The company is eyeing growth opportunities in online, VOD and second screen in markets in Europe and North America in particular, says Alan Wolk, Global Lead Analyst at Piksel, [...]

The marketplace around digital video advertising is moving inexorably to an auction-based, programmatic model as evidenced by the participation of an increasing number of premium publishers. On September 17th, a small group of publishers, agency trading desk executives and technology providers will discuss the emergence of programmatic for premium inventory in a three-hour leadership summit presented by SpotXchange and hosted [...]

SAN FRANCISCO -- Publishers' behind-the-scenes ground-laying is bubbling up to make this winter a blow-out season in advertisers' embrace of automated video ad buying, says one founder at the epicenter of the trend. "We've seen a lot of big publishers preparing for what they expect to be a very, very large Q4," Mark Trefgarne, CEO of LiveRail, whose platform is responsible [...]

AMSTERDAM -- The next-generation video compression codec to succeed the popular H.264 standard promises up to 50 percent smaller video sizes for cheaper online transmission - if the industry can ignite both consumer demand and producer inertia. To jump-start adoption of the so-called "High-Effiency Video Compression" (HEVC) - or H.265 - codec, video tech firm Rovi is pushing out software in [...]

SAN FRANCISCO  --The use of mobile devices has boosted all video viewing by 38% year over year, said digital media technology company Freewheel in its just-released report on Q2 video viewing. The growth comes largely from tablet and mobile viewing, and many consumers are using these devices to watch longer programs. Long-form viewing comprises about 45% of ad views. These numbers [...]

SAN FRANCISCO -- YouTube rival Dailymotion may commonly be thought of as a French video site - but that hasn't stopped it hiring a Silicon Valley development team to build its recently-launched Vine competitor. "Mobile's been a huge focus for us," north America GM Roland Hamilton tells Beet.TV in this video interview. "We just expanded our office here in Palo Alto [...]

SAN FRANCISCO -- Online video marketing company TubeMogul will add new features to its tools in the coming months to make programmatic connections between an advertiser and publisher, and to make digital video buys more transparent, said Brett Wilson, CEO of TubeMogul, in an interview with Beet.TV. "We want to make the tools easier to use since 90% of our users [...]

SAN FRANCISCO -- Live TV news rebroadcaster Livestation has spent the last few years building up its portfolio of 49 partner channels. Now it is trying to strike a balance between those conventional linear news sources and a new line-up of ad formats. "We have pre-roll advertising, we also have display advertising," CEO Lippe Oosterhof tells Beet.TV in this video interview. [...]

SAN FRANCISCO -- It's exactly two years since Nielsen attempted to bring TV-style audience measurement to online video for advertisers, through its Online Campaign Ratings (OCR) metric. Twenty-four months on, the metric is "Well under way to being the standard," says Nielsen's global media products EVP Amit Seth in this interview. "This last upfront season, we saw many entities out there using [...]