The marketplace around digital video advertising is moving inexorably to an auction-based, programmatic model as evidenced by the participation of an increasing number of premium publishers. On September 17th, a small group of publishers, agency trading desk executives and technology providers will discuss the emergence of programmatic for premium inventory in a three-hour leadership summit presented by SpotXchange and hosted by the Hearst Corporation.  We will examine a range of topics including private marketplaces, pricing dynamics, programmatic growth, metrics and analytics.  The session is not being streamed, but segments will be published later in the week.

Earlier this year, we interviewed SpotXchange CEO Michael Shehan about the rise of programmatic buying for premium publishers and the growth of his company.  We have republished that video today.