AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices. In this video interview, Marta Martinez, Global Head Video Sales at AOL Platforms, tells Beet.TV that the company's videos are available on 166 devices... "(Consumers) normally watch three shows - in 65% of the cases, they watch them at the same time as prime(-time) TV. That [...]

The celebrated documentarian Albert Maysles, died on Thursday, the New York Times reported in this obituary. In this  2008 interview with Beet.TV in 2008, he speaks about his approach to documentary filmmaking which he sees himself as an observer.  It's all about watching the subject unfold, not setting out with an agenda, he explains.  He created films in an "experiential way." Interviewing [...]

Digital ad firm Dstillery is aiming to connect big brands with the next ring of customers, says Tom Phillips, CEO of Dstillery, in this interview with Beet.TV. Dstillery harnesses data for marketers, and does that by applying data science to consumer behavior. "What we are good at is finding customers for tier-one marketers for whom conventional methods don't work well," he says. [...]

Ad tech company Jun Group doubled the number of employees and significantly grew its revenue in 2014, and expects similar numbers again this year, buoyed by its focus on branded video, says CEO Mitchell Reichgut at the recent Beet.TV executive retreat. "We have seen a dramatic increase from clients to have that branded video experience on page," he says in this video interview. In fact, Jun [...]

The run rate for ad tech firm Index Exchange has hit $200 million due to its sole focus now on programmatic buying, says Andrew Casale, President and CEO of Index Exchange, in this interview with Beet.TV. "Programmatic has dramatically changed our business," he says. Index Exchange, formerly Casale Media, shifted its business from 100% focused on direct buying to 100% focused [...]

Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices. Civolution's technology can trigger online ads in time with broadcast TV ads.  It has recently rebranded it's TV synch company as Teletrax. "Let’s see you see Nike on the first screen - [...]

These days, many ad tech vendors offer to give brands and networks the data that reveals the true effectiveness of their ads. But which side wants to see that data, and which would rather look away? "If a big ad network doesn’t like what they see…  they don’t necessarily want to come back (to us)," according to Veenome CEO Kevin Lenane, whose [...]

Netflix may not want to open up its audience ratings to industry onlookers - but that doesn't mean measurement houses aren't trying to put some numbers on the video behemoth's growth regardless. "We are actually going to be able to have measurement for content that’s playing on Netflix because we have the audio tags - we can measure the audio signature," Nielsen agency [...]

MySpace may have struggled to retain relevance over the last few years, but its latest owner recently rolled up the social network in to a proposition it hopes advertisers will find appealing. Interactive Media Holdings, which also owns Specific Media, Vindico and Xumo, has reacast as Viant Ad Cloud. "We realised, four or five years ago, we weren't able to execute as well as [...]

Native ads can often generate more attention then display ads, and they also usually drive a positive brand association, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. According to Yahoo's research, 60% of consumers have a positive perception of native ads, and they generate three times the attention of standard display ads. Weinberg said that Yahoo has found three elements to be [...]

In the emerging world of digital video advertising, many in the industry are getting excited by the possibility of programmatic-style real-time video ad buying, as well as by dynamically-inserted video ads. But video ad tech platform Videology says most of the ads its clients buy in videos are bought more in advance like that, just like buyers buy TV ads. Videology north [...]

Digital advertising has grown fast over the last few years - but its surge is not causing the overall advertising economy to inflate, says an ad measurement veteran. "Digital has skyrocketed - but it’s coming from other budgets," according to comScore executive chairman emeritus Gian Fulgoni. "Total US advertising spending is not growing consistently at 10%. "One of the issues is whether the (overall) [...]

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech platform vendors? So, as consolidation occurs, will vendors under new ownership be temped to lock customers in to their parents' business ecosystem? "That’s one of the risks," according to Brightroll marketplace SVP and GM Dan Mosher, whose company was [...]

It's been going for seven years with its customer data services. Now eXelate is also one of the companies helping advertisers knit together messaging in the multi-screen era, with some pretty cool-sounding technology. "We've partnered with Innovid and connected mobile app data with smart TV boxes to be able to dynamically change advertising based on what you're doing on a mobile [...]

Ad retargeting has become known for serving users with ads for products they have already looked up on the Internet. So could the same work for video? Not yet, according to a man from one of the top display ad retargeting services. "To do a really quality job with video retargeting, you have to have quality inventory, which then makes it [...]

While publishers and advertisers are essential in agreement over what constitutes a "viewable" digital advertisement, the technology for measuring 'viewability" is a big problem, with multiple tech vendors coming with vastly different findings, says Randall Rothenberg, CEO of the IAB in this interview with Beet.TV He says that there are disparities of 30-40 percent between tech companies.  He says the industry [...]

Speaking in blunt terms, Bob Liodice, President and CEO of the ANA,  the nation's trade association for advertisers, says that his group has had enough and wants no part of criminal activity where dollars are being diverted in various ad fraud scenarios.   He says the industry needs to deal with this problem effectively and that fraud needs to be [...]

Making your video ad shareable doesn't just mean a wider audience - it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and shared on the web for brands. Kosinski says he can predict, using science, how successful a video is likely to be. "We [...]

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid server delivers a targeted ad based on what the Innovid-Cisco tools [...]

The US TV business has moved another step closer to selling its advertising programmatically, with 15 small broadcast networks signing up to allow programmatic buying by clients of IPG Mediabrands' Magna Global investment unit. Its data-driven ad targeting capabilities will be used by small networks whose ratings are not typically captured by measurement agencies, to manage ad inventory on an upfront [...]