AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices.
In this video interview, Marta Martinez, Global Head Video Sales at AOL Platforms, tells Beet.TV that the company’s videos are available on 166 devices…
- “(Consumers) normally watch three shows – in 65% of the cases, they watch them at the same time as prime(-time) TV. That tells you a lot about the substitutional value of that medium.”
- “When … they watch it on their mobile device, they normally watch one show, twice a day – in the morning and at night.”
AOL is making increasingly short-form video to meet mobile dynamics. We’ve gone from shows that are 10-15mins… we are launching a new show in two minutes … we are going to shorter-form, mobile-first vid experiences.
Martinez was interviewed at Beet.TV’s annual executive retreat by Nielsen Digital MD Andrew Feigenson.