COLOGNE -- According to one local ad exec, Germany’s business culture emphasizes efficiency and planning up front, which minimizes the risk of failing. It’s very different from the ethos of some U.S. companies, which tend to try out several ideas to see what sticks. However, while risky, that approach can lead to the discovery of bold new ideas. “Please stay within your [...]

COLOGNE -- Consumer intent has become the most important variable for marketers to tap into, according to Michael Kahn, CEO of the Publicis-owned performance marketing agency Performics. “I believe that the marketing world has moved from a post-awareness world to one fully focused on consumer intent,” he says in an interview with Beet.TV recorded last month at DMEXCO. Making a [...]

Programmatic advertising has been in the spotlight for the past two years.  Now it is the integration of creativity and content into the "machine-driven"world of adtech that is essential says Bob Bejan, Global Creative Executive Director of AOL in this interview with Beet.TV Bejan, who joined AOL this summer from Microsoft, with the integration of Microsoft advertising operations, heads AOL's newly formed branded [...]

COLOGNE -- Native video is the fastest growing format in mobile advertising today, according to Nikao Yang, SVP-Global Marketing and Business Development at AdColony, a unit of  Oslo's Opera Mediaworks. “Publishers are looking for new innovative ways to monetize their content feeds,” he observes in an interview with Beet.TV recorded at DMEXCO last month. As a result, many have followed in [...]

COLOGNE -- The ad director of one of France's biggest telcos has explained how French operators can sometimes be hamstrung by rules when it comes to new-wave ad tech and digital targeting. "We have a legal question," according to Luc Vignon, the director of SFR Regie, the ad sales house of SFR, one of the country's largest telcos, broadband and mobile operators. "The [...]

ZenithOptimedia  EVP Julian Zilberbrand has been tapped by Viacom as EVP of the newly formed Audience Science unit.  The unit will apply audience targeting around cross-platform delivery of video advertising.  The news was reported this morning by the Wall Street Journal. Earlier this year, during the Digital Content NewFronts, we sat down with Zilberbrand to talk about Web video and challenges around [...]

COLOGNE -- The TV times are a-changin' - but that change won't necessarily come all in one go. For TV industry professionals to adopt newfangled advertising technology already popular on the internet, it must first work alongside the very linear industry many believe it will unseat. "Consumption of TV content is changing…," Jana Eistenstein, EMEA MD of Videology, a video and TV advertising technology [...]

Big broadcasters, cable nets and MVPD's are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in 2016 and quickly scale, says Scott Ferber, CEO of Videology, an ad tech company that provides services in the sector. Ferber also talks about the future of addressable TV and remarks on its success in the U.K. [...]

COLOGNE -- European video ad tech vendor StickyAds is hailing its recently-announced tie-up with video-buying platform FreeWheel as signifying US growth for the company. FreeWheel has launched its Preferred Partners Initiative, a programme which will enable deeper integration of third-party supply-side ad platforms. Details of the deeper integrations were not available in FreeWheel's announcement. "We share the same DNA," says of the pairing. "We target [...]

The acquisition of Rentrak by comScore represents "an alternative" approach to Nielsen, says Irwin Gotlieb, Chairman of GroupM, the media buying unit of WPP, in this interview with Beet.TV WPP has had minority ownership positions in both Rentrak and comScore.  It will have a 16 percent stake in the combined company which could go up to 20 percent.   WPP will not [...]

As targeting around the delivery of video advertising becomes increasingly sophisticated, another essential role of technology is to understand the interests of the consumer, says Amanda Richman, President of Activation and Investment for Starcom, in this interview with Beet.TV  Serving the right message is essential, particularly in light of consumer push back. Richman was on a panel on the future of [...]

COLOGNE - Technology is powering a transformation of the creative ad agencies along two lines: one is targeted or  "precision" marketing, and the other is around the analysis of consumer data in the creative process.  Underlying all this is the "speed" of execution, explains Troy Ruhanen, Global CEO of Omnicom's TBWA agency. We spoke with him last month at DMEXCO about the [...]

COLOGNE -  Surrounded by tens of thousands of adtech executives at DMEXCO, the creative process was not part of the conversation,  but it needs to be, says Jonathan Nelson, CEO of Omincom Digital, in this interview with Beet.TV We spoke with him about fast changes in the ad tech world, including the rise of "tech stacks," mobile/social video and the expectations of clients. This [...]

COLOGNE - Teads, the video ad tech platform at allows publishers to monetize video advertising in article pages, outside the conventional video pre-roll, has registered 300 percent growth, for the first 8 months of 2015.  This has been primarily powered by programmatic sales of publisher inventory, says Bertrand Queseda, CEO and Co-founder in this interview with Beet.TV We spoke with him earlier [...]

COLOGNE - At DMEXCO, the AOL advertising offering was increasingly global,  driven the company's new role in managing the Microsoft advertising business.   At the show floor, we spoke with AOL's global advertising sales chief Jim Norton about the integration with Microsoft and the opportunities in a number of markets. This video is part of series of Beet videos produced at [...]

On Monday evening, AOL and its new corporate parent in Verizon, announced Go90,  a new free, ad-supported mobile video app. At the Advertising Week event, we spoke with AOL President Bob Lord about the launch, the focus on mobile, and the rapid growth of the AOL tech stack. The Go90 app will be available this Thursday, CNET reports.

COLOGNE - Virool, the San Francisco-based adtech firm that provides publishers with video ad units that appear in text articles, on desktop and mobile devices, is expanding its operations internationally with the its London operations headed by digital media veteran Andy Chandler. At DMEXCO, we spoke with Chandler with the emergence of the new units, which are referred by some as [...]

COLOGNE -  Current forms of media consumption will inevitably change with the "Internet of Things," rendering conventional screens unneeded, says Ray Velez, CTO of Razorfish, in this interview with Beet.TV He says that with smaller chips and Internet enabled devices, all "physical" objects can become digital. Regarding the approach of marketers in this new world, it has to be permission based, he says. We [...]

COLOGNE -- Today, the price advertisers pay for ads in online videos is set by the number of impressions or clicks from that video. But things are starting to change, says one ad tech vendor. "The pricing for video right now is predominantly CPM," Tal Chalozin, CEO of Innovid, which helps turn video ad spots in to interactive ad spots, tells Beet.TV [...]

COLOGNE -- Traditionally, in many markets, they have been distinct entities in the TV access world. But now broadcast access operators and the programmers whose content they depend on are working more closely together in the programmatic advertising future. "In the US in the also quarter, about 20% of the volume we were trafficking on our platform was coming from inventory created by [...]