COLOGNE –  Surrounded by tens of thousands of adtech executives at DMEXCO, the creative process was not part of the conversation,  but it needs to be, says Jonathan Nelson, CEO of Omincom Digital, in this interview with Beet.TV

We spoke with him about fast changes in the ad tech world, including the rise of “tech stacks,” mobile/social video and the expectations of clients.

This video is part of a series from DMEXCO, presented by Mediaocean. Please visit this page for our other videos.

 

DMEXCO 15, Presented by Mediaocean, DMEXCO '15Tagged