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AOL’s Bob Lord on Go90 App and Big Move to Mobile with Verizon

 
NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager
Washington Post Rides Amazon’s AWS Elemental To Serve Broadcast: Prakash
Hulu Embraces Automation, Carefully: Fleming
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InMobi’s Sprint Deal By The Numbers: Frisbie
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
News Business Needs Both Advertisers & Subscribers: NYT’s Howard
FreeWheel’s Marcus On The Impact Of Creative In Cross-Screen Campaigns
OTT Publishers Want Control & Independence: Telaria’s Zagorski
Sorrell’s Progress: Combining Creative & Programmatic
CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam
Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
‘Absurd’ For Advertisers To Shun News: GroupM’s Norman
4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins
Mapping Identity is the “Holy Grail” in the Advanced Television Universe
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
Brand Safety Tools Are Censoring News: Vice’s Delport
Addressable Opens TV Ads To The World: Liberty Global’s John Paul
‘Live TV Is Back’ & Vice By The Numbers: Vice Media’s Delport

On Monday evening, AOL and its new corporate parent in Verizon, announced Go90,  a new free, ad-supported mobile video app. At the Advertising Week event, we spoke with AOL President Bob Lord about the launch, the focus on mobile, and the rapid growth of the AOL tech stack.

The Go90 app will be available this Thursday, CNET reports.

By Andy Plesser on September 29, 2015 @beet_tv
UncategorizedTagged Bob Lord, Verizon
Tweets by Beet_TV

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