On Monday evening, AOL and its new corporate parent in Verizon, announced Go90, a new free, ad-supported mobile video app. At the Advertising Week event, we spoke with AOL President Bob Lord about the launch, the focus on mobile, and the rapid growth of the AOL tech stack.
The Go90 app will be available this Thursday, CNET reports.
NCC Media is “working fast and furious” on becoming the hub for television networks to make their national advertising time addressable, says David Kline, who is President of Spectrum Reach and EVP of Charter Communications. “We are aggregating all our addressability, not just for the two minutes an hour we sell to our local national […]
CANNES—A year ago at the Cannes Lions, AT&T provided a sneak peak of its future with a tease banner outside the Carlton Hotel that would presage the launch of Xandr, formerly AT&T Advertising & Analytics. “It’s been quite a whirlwind year since Cannes 2018,” says Xandr Chief Marketing Officer Kirk McDonald. What followed was Xandr’s […]
CANNES–Procter & Gamble’s first-ever P&G LifeLab installation at the Cannes Lions International Festival of Creativity is part of the company’s effort to “reimagine creativity to reinvent advertising” through a variety of new creative and technology partnerships. “We’ve been focusing on reinventing brand building for the past couple of years, a lot on media, a lot […]
Touch of Modern Co-Founder & CEO Jerry Hum’s advice for direct-to-consumer brands is quite simple. He recommends having a diversified marketing portfolio and, if a company’s just spending on digital media, “definitely look at TV.” Performance has always been a priority for the retailer geared to millennial men “because we grew up in the digital […]
Not all media agencies are on Madison Avenue. In the case of Marketing Architects, Minneapolis is the perfect place to be powering the next generation of TV ad. The independent agency was founded by Chuck Hengel in 1997 to create TV campaigns for businesses looking to reach major milestones. In the last couple of years, […]
Over the last year, one new tech company has moved very fast whilst standing still. Peloton has made waves with its static workout bike that is married with live and on-demand head-mounted video exercise instructions. Not just for its product model, Peloton has also found itself nestled amongst the growing crop of “direct-to-consumer” (D2C) retailers. […]
When you co-mingle television-viewing data from set-top cable boxes with data from smart TV’s, you get closer to tracking fragmented consumption. But what complicates measurement of IP-delivered video content is an understanding of what IP-connected devices are actually associated with people in a given household. That’s a person-level frontier that FreeWheel plans to tackle, according […]
People keep talking about artificial intelligence as though it is some distant future. The reality is that many companies are now using variants of AI to enhance their business processes. Case in point – Publicis agency Spark Foundry is using machine learning on audience data points to enable the creation of dynamically-produced ad creative, customized […]
Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make the most of the medium. That is according to an ad-tech veteran who spent years bringing programmatic technology to market – and now aims to use digital to unlock new dollars in local TV. […]
A little over a year ago, Comcast Spotlight decided to assemble a measurement team to prove that linear television works beyond just upper-funnel performance metrics. The ad sales division partnered with TVSquared on a mission that is intended to extend to VOD and IP-delivered TV. “We absolutely know that we have to get beyond the […]
Subscribe to our Beet.TV Daily Digest to get our videos delivered to directly to your inbox.