Beet.TV Global Leadership Summit with WPP Media, presented by Criteo, Index Exchange, Seedtag & The Trade Desk

LONDON — Retail media is evolving from a transaction-focused performance channel toward brand building as companies leverage data and signals to shape customer connections across multiple touchpoints. “Companies can actually use the data in two ways. One is obviously the transaction that will always be there, will remain strong, but also brand building,” Luis Martinez, […]

LONDON – Retail media is no longer confined to on-site placements or last-click conversions. Instead, commerce data is increasingly reshaping how brands plan and activate media across the funnel and across channels, says Nicole Kivel, managing director of Northern Europe at Criteo. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership […]

LONDON — Connected TV home screens function as digital billboards that capture viewer attention before content consumption begins, offering targeting capabilities unavailable in traditional out-of-home advertising. “It is very similar to out of home in the sense that it is a billboard. For lack of a better word, it is a billboard on the homepage […]

LONDON — The advertising industry has spent years grappling with measurement challenges as media channels proliferate. Now, a new approach is gaining traction: using attention as the common currency that can bridge the gap between disparate platforms. Rather than simply counting whether consumers have seen an ad, marketers are increasingly focused on understanding how deeply […]

LONDON — Is friction the fundamental mechanism of advertising, stopping a consumer in their tracks to show them something they did not ask for? Many in the industry have long sought to make ads a complement to user activity. Now “agentic commerce”, where AI software acts on behalf of consumers to find and purchase goods, suggests […]

LONDON — Some advertisers have progressed beyond measuring attention as a signal to using it as a planning currency for more than a year. Still, many others are just beginning to analyze attention metrics from existing campaigns. “I know a sport brand, for instance, which has been using attention from a planning perspective for over […]

LONDON – Contextual advertising may be one of digital media’s oldest ideas, but advances in artificial intelligence are pushing it into new territory, said Brian Gleason, chief executive of contextual advertising platform Seedtag. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Gleason traced the evolution of contextual advertising from […]

LONDON – Connected television and ad-supported streaming are moving firmly into the mainstream, creating rapid growth opportunities and new challenges for advertisers and the programmatic ecosystem, said Cadi Jones, SVP, EMEA, at Index Exchange. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Jones said CTV and ad-supported video on […]

LONDON — Advertisers have faced the perennial issue of balancing identity-focused ad targeting with the need to respect these same consumers’ demand for privacy. The promises of agentic AI seem to grow on a daily basis, but the still-emerging tech just may be the one to solve this targeting dilemma for marketers and media buyers. […]

LONDON – The exploding retail media advertising sector may have hit a roadblock on its path to maturity, with a persistent lack of common measurement rules hindering its potential for scaled investment. To overcome this, the industry must move toward a future where standardized measurement is the default setting, not the exception. This is the […]

LONDON – As the advertising industry grapples with tighter privacy rules and the fading usefulness of identifiable user data, contextual intelligence is emerging as one of the most important tools for reaching audiences, said Marko Johns, U.K. managing director at Seedtag, in an interview with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media […]

LONDON – Advances in infrastructure and computing power are fundamentally changing how programmatic advertising operates on the supply side, enabling faster, more sophisticated decision-making that was previously impossible, said Sarah Botherway, marketplace operations director at Index Exchange. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Botherway said improvements in […]

LONDON – Retail media is entering a new phase, shifting from a narrow focus on placements and proximity to purchase toward a broader, intelligence-driven role across the full marketing funnel, said Samantha Bukowski, global head of commerce at WPP Media. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Global Leadership Summit, […]