Beet.TV Global Leadership Summit with WPP Media, presented by Criteo, Index Exchange, Seedtag & The Trade Desk

LONDON – Advances in infrastructure and computing power are fundamentally changing how programmatic advertising operates on the supply side, enabling faster, more sophisticated decision-making that was previously impossible, said Sarah Botherway, marketplace operations director at Index Exchange. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Botherway said improvements in […]

LONDON – Retail media is entering a new phase, shifting from a narrow focus on placements and proximity to purchase toward a broader, intelligence-driven role across the full marketing funnel, said Samantha Bukowski, global head of commerce at WPP Media. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Global Leadership Summit, […]