COLOGNE –  Current forms of media consumption will inevitably change with the “Internet of Things,” rendering conventional screens unneeded, says Ray Velez, CTO of Razorfish, in this interview with Beet.TV

He says that with smaller chips and Internet enabled devices, all “physical” objects can become digital.

Regarding the approach of marketers in this new world, it has to be permission based, he says.

We spoke with him earlier this month at DMEXCO.

This video is part of a series from DMEXCO, presented by Mediaocean. Please visit this page for our other videos.