WPP has had minority ownership positions in both Rentrak and comScore. It will have a 16 percent stake in the combined company which could go up to 20 percent. WPP will not hold a board seat.
We spoke with Gotlieb yesterday after his appearance on a panel on the future of addressable TV hosted by AT&T AdWorks in association with Beet.TV
Gotlieb will be talking about data, analytics and advanced TV at the upcoming Beet Retreat in at the W Fort Lauderdale in November. He is the keynote speaker.