ZenithOptimedia EVP Julian Zilberbrand has been tapped by Viacom as EVP of the newly formed Audience Science unit. The unit will apply audience targeting around cross-platform delivery of video advertising. The news was reported this morning by the Wall Street Journal.
Earlier this year, during the Digital Content NewFronts, we sat down with Zilberbrand to talk about Web video and challenges around consumption and and monetization. We have republished that video today.