Programmatic advertising has been in the spotlight for the past two years. Now it is the integration of creativity and content into the “machine-driven”world of adtech that is essential says Bob Bejan, Global Creative Executive Director of AOL in this interview with Beet.TV

Bejan, who joined AOL this summer from Microsoft, with the integration of Microsoft advertising operations, heads AOL’s newly formed branded content unit called Partner Studio.

We spoke at AOL’s Advertising Week kick-off event on Monday night. In the conversation, Bejan speaks to the unique offering of AOL with its recent purchase by Verizon, the integration with Microsoft advertising and its upcoming work with Millennial Media.