TV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. Many are finding the legacy  model of age and demo are not adequate.  Seizing the opportunity are several new entrants in the measurement sector. Adding to the acceleration and uncertainty is the changing role of Nielsen which has lost its MRC industry accreditation but promises [...]

The growing number of households with a smart TV gives advertisers a way to customize their campaigns for different consumers during the same programming. LG Ads offers more personalized ad placements among 120 million households worldwide, including 20 million in the United States. “I can say with confidence that we finally have this at scale,” Raghu Kodige, founder and chief executive [...]

It has been a few years of tremendous disruption, in both the business and social environment and in the way marketers must adapt to changing media consumption dynamics. How can they best respond? By uniting their previously disparate business strategies and thinking on their feet, according to one veteran marketing agency leader. In this video interview with Engine Group's global chief commercial [...]

TORONTO - More Canadian households are signing up for streaming video services as they cancel cable and satellite TV subscriptions, giving marketers a way to reach elusive consumers. Ad-supported video on demand (AVOD) is growing in popularity as a free alternative with a broader variety of programming and a lighter ad load. “Canadians are looking at how to re-evaluate where they [...]

A year and a half ago, the TV industry was talking about the end of the upfront, that annual season of pitches made by networks to ad buyers for year-ahead business. The new pandemic had startled brands, causing many to press the pause button on ad spending - particularly upfront ad buys. Fast-forward, however, and Michael Falco doesn't think the upfronts are [...]

Contextual targeting of advertising is regaining some of its past glory as marketers seek to reach target audiences while also respecting consumer privacy and weighing brand safety. Technology companies are giving people more ways to be more anonymous online, challenging advertisers to find data signals that are meaningful to driving business outcomes. Tracking cookies have been a key part of ad [...]

As one of the world's largest investment finance companies, JPMorgan Chase is obviously discerning when it comes to making the right spending choices. That is why the company is becoming so interested in advertising through connected TV (CTV) channels. In this video interview with Beet.TV, JPMorgan Chase's chief media officer Tracy-Ann Lim explains why she can bank on the new medium. Targeting the [...]

Marketers are looking for ways to reach target audiences while not bombarding them with repetitive commercials on connected TV (CTV) and traditional linear channels. Original equipment makers (OEMs) can provide unduplicated reach because most households only have one brand of smart TV in their living rooms. “Our research shows that there’s very little duplication across the major OEM households,” Katie Barrett, [...]

Welcome to this episode of the BeetCast. I hope you’ve had good,  relaxing summer. Here in the Beet patch  we are ramping up with a number of projects including our weekly podcast.  We are very pleased to be back for a new season - and a huge thanks to Transunion for sponsoring. We are kicking off the the new season with my chat [...]

LOS ANGELES - The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.tv and Amagi. Amagi, which helps bring streaming channels to CTV platforms, is partnering with IRIS.tv, whose technology mines video for data that can be passed as ad targeting signals, to enable contextual targeting for some of its channel partners. In [...]

CHICAGO - For a company that is well versed in tracking spending, TransUnion certainly knows how to finance an acquisition. Its planned acquisition of ad identity resolution company Neustar for $3.1 billion, announced Tuesday, would be its fourth in the space in the last couple of years. In this video interview with Beet.TV, TransUnion's EVP of marketing solutions and media vertical [...]

The world of digital marketing has changed incredibly in the last few years, with new data-driven opportunities to reach consumers. But there are still some flies in the digital ointment. That is the view of Andy Davidson, head of analytics and data strategy at Engine Group, a company that uses audience data that helps advertisers reach their targets. In this video interview [...]

Millions of people worldwide are hooking up their televisions to the internet, pushing marketers to allocate more of their media budgets connected TV (CTV) platforms. Those include consumer electronics companies, or original equipment manufacturers (OEMs), that have developed technologies for better ad targeting. “Three or four years ago, who would have thought that the OEMs would be playing such an important [...]

In the last couple of years, the ad industry has undergone some of its most profound ever change. New limits from privacy regulation and shifts in consumer behavior provoked by the rise in ad-free media are redefining advertising. In this video interview with Beet.TV, Peter Sedlarcik, managing partner for Havas' Media Group's health practice, explains how things are changing. Ads are getting shorter "The [...]

Kasha Cacy knows that many of the advertiser opportunities on offer today may seem to nestle on disparate islands. But, through her agency Engine Group, Cacy wants to help brands get the best of both worlds. In this video interview with Beet.TV, Engine's CEO describes how she wants to connect the dots for clients. TV plus digital Cacy, who joined Engine in 2018 from [...]

The increased fragmentation of the media marketplace gives advertisers more ways to reach target audiences, though it also brings more complexity. Advertising technology is evolving to help marketers navigate the landscape amid significant shifts in media consumption habits. “Media has become more complicated as we’ve seen more fragmentation, the shift to digital and the shift to mobile media consumption,” Ron Amram, [...]

Audience-based ad targeting has become more challenging as privacy laws give consumers greater control over their personal data, and tech companies give them more ways to avoid online tracking. As advertisers emphasize measurable business outcomes from their campaigns, they’re putting more weight into contextual targeting and integrating their brands with content. That’s especially true with TikTok, the social video platform that [...]

The growing audience for connected TV (CTV) programming is creating more opportunities for advertisers to reach consumers, especially younger people who have been early adopters of the latest video technologies. However, advertisers also face challenges in viewing activity. CTV Has Room For Improvement in Ad Pods Mike Baker, investor and strategic advisor Differences in the way CTV and linear TV manage commercial breaks [...]

After a couple of years of performance anxiety followed by a period of fretting about digital identifiers, ad-tech companies are the darlings of financiers again. This year, a glut of companies have gone public or otherwise raised new money, thanks to a combination of private equity enthusiasm and the new trend in Special Purpose Acquisition Companies (SPACs), essentially a shell company [...]

Marketers, media agencies and ad-tech companies have been working to develop methods to measure the effectiveness of digital advertising as tracking cookies gradually disappear. Chief marketing officers at many companies are mindful of business outcomes. “Even before the pandemic, there’s been more attention on understanding the impact of media, and there’s more pressure on the CMO to be able to show [...]