Olympics Will Give Brands Massive Live Audience on Streaming: NBCU’s Peter Blacker

MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]

 
 

Yahoo Brings Identity Solution To CTV, Starting With Paramount, Tubi, NBCU, FreeWheel

Yahoo is bringing its cookieless identity solution to Connected TV, to meet an “explosion” in CTV ads, in the latest example of identity technology finding application in TV advertising. According to its announcement: “With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance […]

 
 

POSSIBLE Showcases Marketing Innovation: Uber’s Seho Lee

The POSSIBLE conference in Miami on April 15 to 17 will bring together advertising and marketing executives to share ideas and insights on the latest innovations that shape brand management. “I’m really excited about POSSIBLE this year,” Seho Lee, head of sales, strategic verticals at Uber Technologies, said in this interview with Lisa Granatstein, editorial […]

 
 

POSSIBLE Promises CMOs A Framework For The Future

In the fast-paced world of marketing, where complexity and change are the only constants, there’s a relentless search for the next big idea that can propel the industry forward. An exclusive event organized for chief marketing officers by chief marketing officers aims to do just that, by exploring the art of possibilities and evolving the […]

 
 

AI, Retail, Culture & Diversity Up For Discussion At POSSIBLE 2024: Christian Muche

In a world where the interplay between technology and consumer behavior is rapidly evolving, industry events must transcend traditional formats to offer a truly immersive and forward-thinking experience. That’s the view of the organizer of POSSIBLE, the upcoming marketing event in Miami. In this video interview with Beet.TV, Christian Muche, CEO & Co-Founder of Beyond […]

 
 

Anything Is POSSIBLE: OAAA’s Bager Sees A ‘Share Shift’ For DOOH, AI On Learning Agenda

As the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of OAAA. “We’re in a very interesting year, full of challenge and change, and it’s an election year. There’s a lot […]