Beet Retreat

While earned media and real-time marketing is driving value and immediate results for brands, it is the longterm, enduring value to brands that needs to be in the forefront of media planning, says Rob Norman, Global Chief Digital Officer of GroupM, the media agency of WPP. This conversation was taped at the Beet.TV executive retreat […]

TV advertisers are fond of reaching a mass of people – but, online, is viewership the be-all and end-all? “It’s not about driving a million views – it’s more about, ‘How can we drive 250,000 engagements?’,” says Richard Spalding, CEO of The 7th Chamber, a seeding agency which aims to push videos to people who […]

Historically, the Superbowl has been the big TV event on which advertisers will spend big to reach big audiences on one hit. But, in the social video age, what does the Superbowl opportunity look like? “Back in the day, everyone waited to see that ad,” says Unruly Media‘s US president Richard Kosinski. “We’ve actually found that 60% […]

VIEQUES, PR — Advertisers are keen to to buy campaigns across TV show makers’ many multi-media tentacles – but do TV networks know how to price a cross-platform show. That’s where measurement comes in, says Nielsen’s agency solutions EVP Dave Hohman. “Lots of agencies and advertisers are asking for integrated multi-screen campaigns,” Hohman tells Beet.TV. “It’s […]

The video advertising industry has recently started to focus conversion on “viewability” – the metric that uncovers whether users are really watching videos and ads. One easy way to uncover viewability may be for advertisers to use interactive ads that demand engagement, rather than pre-roll ads which are passive, suggests US GM Jim Daily of […]

Magna Global, the media agency of Interpublic Group Mediabrands, has a goal of moving 50 percent of its media buying into an automated system by 2016.  In this video, Kristi Argyilan, president of the NA unit,  shares the backstory around this  initiative.    A driving factor is the impact  of custom video content which has […]

The Washington Post, having made a significant investment in digital video in the past 12 months, with 30 staff hires and an expanded production facility, is seeking to increase views  and revenue through various schemes including the formation a digital video news consortium with other premium publishers, says Steven Schiffman, General Manager for Video at […]

VIEQUES, PR — Advertising technology firms are fond of flexing their “stack” – each boasts the varied strata of their connectable platform pieces. But what does “full-stack” even mean? To AOL video sales VP Charles Gabriel, that’s quite clear. It’s about creation, curation, programming, distribution across all screens and platforms, Gabriel says. “It’s not just distributing in digital to all […]

VIEQUES, PR – Innovid, a digital video services company that provides interactivity to in-stream ads across multiple platforms, sees a 4X “lift” in impact with ads that have interactive elements, vs. static ads, says Tal Chalozin, CTO and co-founder in this interview with Beet.TV In the interview, he talks about the company’s integration with various […]

VIEQUES, PR – Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile apps on a daily basis, is finding that 20 percent of its traffic is coming from mobile devices, says CEO Adam Singolda, in this interview with Beet.TV Taboola, which had started as a content discovery […]

VIEQUES, PR – comScore co-founder and executive chairman Gian Fulgoni says the the company’s validated campaign essentials product, or vCE, which tracks digital ad effectiveness in realtime, has more than eighty percent of world’s marketshare.   He says  it is deployed in forty three countries. On the topic of viewability of digital ads, he says […]

VIEQUES, PR — In a fast-changing, multi-screen world, content and consumers are leading, rather than marketers, says Ashley Swartz, CEO and Founder of Furious Minds, in a state-of-the-nation video report from the Beet.TV Executive Retreat. “There is a fluidity of content. We are chasing, we are not leading. Audience behavior is changing faster than we […]

VIEQUES, PR –  As mobile devices have become the first and most frequently used personal digital device, media decisioning needs to move to a “mobile first” strategy, explains Adam Shlachter, Head of Media Activation for Digitas in North America, in this interview with Beet.TV He also speaks about the opportunities content marketing for brands and […]

VIEQUES, PR – Mobile advertising is showing great promise with interactive, cross-platform projects in projects such as P&G’s “Proud Sponsor of Moms”  around the Sochi Olympics, explain Erin Kienast, SVP,  Director of Mobility at Starcom Worldwide, in this interview with Beet.TV. She says without interactivity, which allow users to participate in content creation via video […]

VIEQUES, PR — Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes. But, still, lean-forward video consumption like that pioneered by music videos from Arcade Fire are a rarity. ‘What hasn’t really happened yet is a revolution in creation – everything we see is still […]

VIEQUES, PR — LiveRail has become one of the leading vendors in the collision of programmatic advertising and video. Now CEO Mark Trefgarne says he wants to go on growing in the year ahead. “We tripled the revenue last year, we expect to double the revenue again this year,” he tells Beet.TV. “We’re expecting to see […]

VIEQUES, PR  – Dailymotion, the big global video destination site, is expanding its programmatic operations in 2014 with the utilization of deep, first party data, explains Roland Hamilton, Managing Director in the U.S. of the Paris-based company, in this interview with Beet.TV We interviewed him at the Beet.TV Executive Retreat where he was a speaker. […]

VIEQUES, PR — About two-thirds of agencies and advertisers are betting that digital video and TV planning will merge in the next few years, says Brent Gaskamp, SVP Development at Videology, in an interview  about a new industry report. Videology commissioned a report from research firm Forrester that surveyed 150 advertisers, media companies and agencies in the […]

VIEQUES, PR — Everyone associated with programmatic trading of video advertising seems to have had a 2013 that was full of growth. Denver-headquartered SpotXchange is no exception, releasing platform and revenue metrics today. Speaking with Beet.TV, SpotXchange’s platform VP Sean Buckley says the Q3 addition of a “full-blown” ad-server to the vendor’s product offering has […]

VIEQUES, PR — Time was, ad spots were bought against content consumed by specific audience demographics. Many buyers still buy this way, even with programmatic automation. But VideoHub‘s Anthony Risicato says deeper data can trump demographics. “The historical research tells us that specific groups of men or women will be interested or not interested in […]