VIEQUES, PR — Advertising technology firms are fond of flexing their “stack” – each boasts the varied strata of their connectable platform pieces. But what does “full-stack” even mean?

To AOL video sales VP Charles Gabriel, that’s quite clear. It’s about creation, curation, programming, distribution across all screens and platforms, Gabriel says.

“It’s not just distributing in digital to all the devices and screens – it’s also distributing to linear television,” he tells Beet.TV.

“So that (advertisers) can truly automate, save time and money, and control the parameters and the supply in the way that they want to control it.”

Gabriel spoke with Beet.TV at the Beet.TV executive retreat in Vieques, Puerto Rico.