Beet Retreat

“We really are at a cross-roads for the industry,” Nielsen agency solutions EVP Dave Hohman tells Beet.TV. “Ad agencies are looking to be able to provide integrated, multi-screen campaigns – they tend to be much more impactful from an ROI (return on investment) standpoint than mono-media planning.” The problem? Ad planning hierarchies are “siloed”, Hohman reckons: “The […]

Seeing the opportunities to harness the power of programmatic buying, particularly around video, an increasing number of brands are turning to Google and other vendors to build their own programmatic operations, explains Jane Hong, Head of Industry, Media & Platforms, DoubleClick,  Google, in this interview with Beet.TV We spoke with her last month at the Beet.TV […]

Just a couple of years ago, mobile advertising barely figured on agencies’ radars. Now it’s front-and-center – and set fora bright future as the Internet Of Things blurs the line between utility and marketing, says one exec. “Mobile never had a seat at the table, I wasn’t even included in upfront conversations,” Starcom Worldwide’s SVP and […]

Having a real relationship with Google is key to making advertisers satisfied enough to buy more space in video, says an exec from Publicis’ MediaVest. MediaVest and Google last fall announced a deal in which the media agency will commit to buying a set amount of ad space across Google properties including YouTube. For Trivedi, […]

Josh Weinstein was only trying to create “Chatroulette for college students with pants on”. Instead, he stumbled upon the future of TV. Weinstein is CEO of YouAreTV, a video-chat tech startup that has spent the last couple of years developing tools help broadcasters take live video input from viewers. “We accidentally created an interactive game […]

The idea of buying social media ads to coincide with TV shows has become commonplace. But how should the industry price such ads? Using the shows as a barometer, suggests technology vendor Civolution. “We predict the popularity of a TV show during which a certain TV ad will run,” company global product manager Stefan Maris […]

The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher than for display. But some think it could grow a lot larger if those ads were more than just linear streams. Video ad tech outfit Innovid helps advertisers create video ads with “calls to action”. “You can open a microsite […]

Project Blueprint, a comprehensive cross-platform device to measure the impact of advertising across different media platforms, has been introduced to the industry, comScore recently announced. The new platform was developed in conjunction with ESPN.   At the Beet.TV executive retreat, comScore executive chairman Gian Fulgoni gives the back-story of the collaboration with ESPN, findings from […]

Mobile platform InMobi is betting that the pivotal role phones play for consumers’ lives will help drive use of mobile data too for brands and agencies, says Stephanie Sarofian, Executive Director, Brand and Agency at InMobi in this interview at the Beet.TV executive retreat. The former Digitas ad exec recently joined the mobile data technology company and […]

Video ad technology company Innovid struck a deal with the video data shop Veenome to provide deeper analytics into the true content of the actual videos that their customers run ads on, says Kevin Lenane, Founder and CEO of Veenome, during an interview at the Beet.TV executive retreat.  Under the deal, Innovid will use Veenome’s data for its work with […]

Ad campaign creativity has been lost in the multi-platform digital age as advertisers have rushed to cram their broadcast ads in to a range of very different screens, according to a panel of frustrated ad and measurement executives. “Creative, that’s our biggest hole,” Xaxis’ north America MD Brian Gleeson tells Beet.TV. “We’ve spent so much money […]

Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new numbers show how strong that belief is. This report commissioned by video ad tech group Videology from Forrester finds a majority of advertisers, agencies and media organizations believe ad campaigns will […]

Jun Group is a video advertising platform on the move after raising $2.5 million in debt funding last month – and one direction it’s moving is mobile. The New York-based outfit helps brands place video ads and sponsored content on Jun’s network of premium web publishers like Business Insider and CNN. “Seventy percent of the […]

Turn, an advertising demand-side (DSP) and data management platform (DMP) company,  that raised $80 million last month, is expanding its global operations and building its video services capabilities , explains Chris Smith, GM of Emerging Media in this interview with Beet.TV We spoke with him at the Beet.TV executive retreat in Vieques, Puerto Rico last month.  

French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. “Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.,” business development head Pierre de […]

Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company’s technology lets advertisers customize text and graphic assets in the same video […]

Programmers are exploring new ways to plan video and social TV across screens to drive consumer reaction thanks to a host of new technology vendors, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Beet.TV executive retreat. Vendors she is keen on […]

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers  such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of […]

The New York Times is organizing its video operation into topic channels and  will soon make them available across its site, on Apps,  via connected TV’s  and other devices.  This new offering will debut at the upcoming Digital Content NewFronts (4/28 – 5/2) where The Times will present for the first time, says Rebecca Howard, […]

AOL has built an enormous video syndication platform which produces nearly 900 billion monthly video views for the likes of the BBC News, ESPN, the New York Times, TIME,  and the Wall Street Journal.   This syndication play represents about 60 percent of the AOL’s 1.4 billion monthly streams and is growing quickly, says Ran […]