VIEQUES, PR –  As mobile devices have become the first and most frequently used personal digital device, media decisioning needs to move to a “mobile first” strategy, explains Adam Shlachter, Head of Media Activation for Digitas in North America, in this interview with Beet.TV

He also speaks about the opportunities content marketing for brands and the imperative of making that content relevant and targeted to consumers.

We interviewed him at the Beet.TV executive retreat.