VIEQUES, PR — Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes.

But, still, lean-forward video consumption like that pioneered by music videos from Arcade Fire are a rarity.

‘What hasn’t really happened yet is a revolution in creation – everything we see is still a lean-back experience,” says Erick Schonfeld, the co-founder of TouchCast, a new start-up aiming to make online video clickable, swipeable and chock-full of web widgets.

“We don’t think plain vanilla video is the native experience people expect when they’re watching online on their tablets. You expect to touch it.”

We spoke with Schonfeld at Beet.TV’s executive retreat in Viques, Puerto Rico.