Beet Retreat

There may not be enough ad dollars to go around for video sites, so they should aim to diversify the type of advertising they rely on, says digital video consultant Joanna Breen during an interview taped at the recent Beet.TV executive retreat. "Video content creators have to start looking at a nuanced content strategy in order […]

Bravo inked a deal with Old Navy for an integrated synch-to-TV experience for the network's Play Live technology. The so-called "participation TV experience" will let fans play along with Old Navy-sponsroed live content during the second season of "It's a Brad Brad World" slated to premiere March 6. The integration is one of Bravo's latest […]

Building on its news video recommendations, video discovery and distribution service Taboola is rolling out a recommendation engine for branded content this year, says Adam Singolda, CEO of Taboola, during an interview taped at the recent Beet.TV executive retreat. That’s because branded content is one of the biggest growth areas in video, he explains.

Interactive and opt-in ad formats can drive engagement substantially, and that’s why publishers and technologists are testing a range of new digital ad formats. Jun Group, for example, delivers opt-in video views and has been profitable since its founding five years ago in part because of the opt-in, reward-based approach, says Mitchell Reichgut, CEO of […]

Private marketplaces for buying and selling ads are growing in popularity because they afford control, says Mike Shehan, CEO of digital video ad marketplace SpotXchange, in this on-stage dialogue with Joanna O’Connell, Principal Analyst at Forrester Research.

"The internet is a rich community of languages, and yet the languages tend to exist in isolation from each other," says Jason Pontin of MIT’s Technology Review.  "dotSub has an approach to create a community of people who can actually speak to each other."  

VIEQUES, PR – "More and more people are consuming their information through news aggregators, especially in the post-PC era, where more and more people are consuming their information on mobile devices, tablets and Connected TVs," says Wibbitz CEO Zohar Dayan. 

WPP's Xaxis unit is preparing to launch private exchanges for industry verticals including health care and automotive, says Christina Beaumier VP for Global Development in this on-stage dialogue with Joanna O'Connell, Principal Analyst at Forrester Research. 

In a study of MIT Technology Review's online and print consumers, readers found that "native" or sponsored content was ranked number two among the most memorable read, reveals Jason Pontin, Editor-in-Chief and Publisher in this keynote address at the Beet.TV executive retreat held last month in Vieques, Puerto Rico.

VIEQUES, PR – Some of the hottest areas of digital video are exchanges, real-time buying and programmatic buying, but there's some confusion as to the differences. At the Beet.TV executive retreat, Joanna O'Connell, Principal Analyst, Forrester Research digs into those areas with executives from Xaxis, Videology and SpotxChange.

VIEQUES, PR – Social media has caused a shift in advertising.  Whereas the advertising experience used to be one-sided, with brands simply pumping their messages out to consumers, now, brands are able to become part of the conversation and actually interact with and engage their customers.  On a panel at the Beet.TV executive retreat  last […]

As more consumers are beginning to view television content on tablets and other mobile devices, the concept of TV Everywhere is getting more play than ever.  At the Beet.TV executive retreat earlier this month, Beet.TV’s Andy Plesser sat down with KIT Digital Global Lead Analyst Alan Wolk to discuss where the TV Everywhere evolution stands, […]

The frontier in big data lies in linking real-time analytics with what’s trending in videos, says Jeff Whatcott, Chief Marketing Officer at Brightcove in an interview with Beet.TV in this segment from the Beet.TV Big Data Summit.

A media property like the Washington Post needs to consider factors such as sourcing and standards when deciding whether to run branded video, says Vijay Ravindran, Senior VP and Chief Digital Officer at the Washington Post Company during an interview with Beet.TV at the Beet.TV executive retreat earlier this month. That’s why the media company often tests those type of […]

Adapting creative for digital formats can be daunting, but there are ways that publishers can make the process easier for marketers. During a session at the Beet.TV executive retreat earlier this month, Ashley Swartz,  discussed digital creative with executives at Gannett, Innovid and Jun Group.

About 40% of US consumers use their smartphones while watching TV, but they’re often emailing or posting on Facebook rather than interacting with TV shows on their phone, says Jason Forbes, Managing Director of Zeebox, a second-screen app, at the Beet.TV executive retreat earlier this month. He spoke with Lisa Hsia, Executive VP Digital Media at Bravo, a Zeebox […]

It was back in 2007 when we first met Kaltura CEO Ron Yekutiel on the Sanford campus, at an AlwaysOn conference. He was championing the notion of an “open source” tool box for video producers to create their own video platform.

While publishers like Dailymotion, and big advertising agencies like Digitas are getting fast-increasing demand for native or branded video projects from agencies and brands, the creative direction, or the “brief” on these opportunities, are generally open ended.

AOL’s video syndication platform has expanded with its recent integration with The Weather Channel’s  Weather.com, says Tal Simantov, General Manager of AOL On, in this on-stage segment from the Beet.TV executive retreat earlier this month in Vieques, Puerto Rico.

Beet.TV has become an established global “news network” for the digital media industry, says Randall Rothenberg, President and CEO of the IAB, the leading global trade association for digital publishers, in this segment.