Robert Andrews

COLOGNE — It is a latter-day addition for the ad-tech firm which helps create marketplaces and leverage data, but The Trade Desk is now full-swing focused on profiting from the over-the-top TV advertising opportunity. Speaking with Beet.TV in this video interview, The Trade Desk inventory partnerships SVP Tim Sims explained the company’s thinking. “One of the […]

COLOGNE — Over the last couple of years, both advertising buyers and sellers alike have cried foul over alleged nefarious practices, high margins and unseen misdeeds on the part of intermediaries. A host of initiatives has risen to combat the lack of transparency, some of them from vendors and agencies themselves accused of hiding ad […]

COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]

COLOGNE — Over-the-top (OTT) Internet delivery looks like becoming the Trojan Horse for an expansion of Sky’s pay-TV business in what is emerging as a post-satellite future beyond its traditional UK. This summer, Sky, the UK’s leading pay-TV company and combined telco and channel provider, announced it will launch in Spain. But, unlike its core offering […]

COLOGNE — At last year’s DMEXCO, WPP Sir Martin Sorrell promised he would finally join Twitter – if CEO Jack Dorsey showed up at the next event. Well, at this week’s 2017 occurrence of the digital ad gathering in Germany, the pair graced the stage together, and Sorrell joined the social network live in front […]

COLOGNE — When it comes to new revenue, the digital advertising world now looks increasingly like Google’s and Facebook’s. But there is now a groundswell movement in which publishers want to regain control of their ad-tech stack and, with it, the rules of the road. At the DMEXCO digital ad industry gathering in Germany, The […]

They have traditionally been regarded as distinct channels for advertiser strategy, but the worlds of social media and TV are now coming closer together. 4C Insights, whose product suite already let advertisers buy ads on social media in sync with TV play-outs, has partnered with Mediaocean, the software platform for media buyers, to enable the […]

COLOGNE — To US media companies, the European market can often seem like, on the one hand, a fragmented morass of patchwork negotiations and, on the other, an overbearing harbinger of heavy-handed central legislation. Both of those things may be true – and both are going to drive digital advertising business over the next year, […]

COLOGNE — Finding shoppers these days can be hard. But the world’s number-two search engine wants to help advertisers better understand buyers, nonetheless. “We have a large platform we refer to as Bing Shopping Campaigns,” says Steve Sirich, general manager for Bing Ads Marketing, in this video interview with Beet.TV. “It’s an opportunity for retail […]

COLOGNE — Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan. But, for other online retailers, all is not lost, according to one marketing industry expert. LUMA Partners CEO Terence Kawaja says ad-tech firm Criteo’s acquisition of HookLogic last year offers hope that the long tail of rival […]

COLOGNE — If the fabled “year of mobile” has finally arrived, what about “the year of video”? Harry Kargman thinks that will be 2018, when deals the mobile ad company he founded has with two big partners kick in to high gear. Kargo, of which Kargman is CEO, earlier this year announced a deal with […]

COLOGNE — What do you get when you combine the content heft of Yahoo and AOL with the ad platforms each, and their owner Verizon, has rolled up over the years? The newly-formed company is called Oath, and it is targeting new mobile video ad formats as the top priority for its developer staff. “Mobile […]

COLOGNE — This was the year that a Mindshare division launched an initiative to personalize advertisements – but also when Google removed personalized ads from within Gmail. The promise of personalized ads has rumbled on for a long time. But the work involved, and even the ethics, are still playing out for many. UM Worldwide’s […]

COLOGNE — Once upon a time, “programmatic” was when publishers gave away their unsold inventory in real-time bidding auctions for cheap rates. But that was then. Now programmatic is growing up. And you can thank private marketplaces, the technology tools which allow publishers to put controls over who they let in to buy and sell, […]

Rob Norman wants to help advertisers buy advertising with outcomes, not proxies, in mind – but that doesn’t mean brands should be fixated on end goals. Around the industry, new attribution and tracking technology is drawing executives to seek pricing ad pricing models that involve paying only when outcomes like product purchases are recorded. That […]

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets beyond basic age and gender. So says one veteran media buyer who now helps enable the opportunity for peers through one of the major digital […]

It is barely a year since a hard-hitting ANA report blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. But that was just one of the controversies that has come to live under the […]

Modern brands can only get on to people’s radars if they provide value – but, in a modern market, there is more than one kind of value. Customer data is the key to understanding what prospects and customers want from a brand – and that should inform how brands talk with them, according to IBM […]

No wonder he just sold his new company’s demand-side operations. Whilst there is ongoing consolidation of ad-tech players catering to advertisers and their agencies, video ad-tech outfit Tremor Video’s new CEO Mark Zagorski says the same is not true amongst platforms serving publishers. “You haven’t seen a ton of consolidation, particularly on the sell side […]

Modern business strategy is no longer just about “technology” generally – these days, the technologists who can map out, mash up and mine data for strategic benefit are pivotal to an organisation’s direction. That is according to an ad-tech exec who now runs digital operations at IBM. “The developer and the data scientist now is […]