Robert Andrews

It is only a few months since one of the world’s largest pharmaceuticals awarded its latest international media agency contract. But now GSK is the latest big brand to pull some of the traditional functions of an ad agency in-house. In this video interview with Beet.TV, Scott Grenz, GSK VP and global head of media, […]

As subscription VOD services embed a culture of ad-free consumption, how can TV companies reconfigure the commercial break? Over the last two years, TV networks have wrestled with that question, as booming VOD subscriptions has gone hand-in-hand with growing consumer frustration toward excess interruption. For one of the leading media agencies’ north America bosses, the […]

Sooner or later, every marketing campaign comes down to one thing – selling more. But, somewhere along the line, digital advertising became about the steps along the journey, rather than the destination itself. That is why Xaxis, WPP’s programmatic-focused division, is now predicating its offerings on the outcomes marketers want to achieve. In this video […]

The idea of assembling a different ad, from multiple constituent pieces of content, for each individual audience member, depending on their targetable characteristics, goes back some way. Somehow, though, “dynamic creative optimization” (DCO) never quite seemed to hit prime-time – until now. After years on the sidelines, suddenly ad industry executives are back talking about […]

Around the world, news organizations are being caught in a perilous pincer movement. On the one hand, many consumers are now ebbing away from classical news outlets, instead getting their information through social platforms. On the other, advertisers are following suit – alarmed at either the consumer migration or the increasingly downbeat tenor of news […]

One was launched seven years ago, bringing targeted TV ads to individual households before the practice was even known as “addressable”. The other appeared in 2016, tying together four suites for buying ads across devices. Now Comcast is merging NBCUniversal’s Audience Studio with Sky’s AdSmart, after the owner acquired the European pay-TV company last year. […]

A few short years ago, few could have predicted that Game Of Thrones, Wolf Blitzer, basketball stars and broadband infrastructure engineers would be rubbing shoulders in the same company. But that’s what the modern AT&T – incorporating WarnerMedia’s Turner and CNN – now looks like. For the corporation – like Verizon alongside it – it […]

In the emerging world of targeted marketing, knowing your customers and prospects is becoming essential. As that importance grows, so does the position of companies offering identity “graphs”, records of consumer profiles. In this panel discussion at Beet.TV’s Identity In Focus leadership forum, two ad agency executives discuss how identity is being pieced together by […]

It is best known as the company which brought you out-stream, the video advertising format which serves auto-playing video advertising between text paragraphs in news stories. But Teads doesn’t want to be a one-trick pony. In this video interview with Beet.TV, Jim Daily, Teads president, explains how the vendor is branching out from out-stream. “That’s what […]

Viacom wants to help deliver TV ads that are targeted at individual viewers. It just needs three industry challenges to be overcome first. Back in 2015, Viacom was one of the first broadcast owners to sell ads based on data about advertisers’ audiences. The product it launched to do that was called Vantage, and is […]

Since time immemorial, digital marketing has credited an online conversion to the last click a user made before the purchase was made. But that doesn’t just ignore the plethora of exposures a consumer may have had to a marketing message prior to the last click; it also arguably fails to utilize the growing number of […]

Back in 2015, Viacom was one of the first broadcast owners to sell ads based on data about advertisers’ audiences. The product it launched to do that was called Vantage, and is now also used by rivals like Fox. In this video interview with Beet.TV, the man who runs it explains the undertaking. “How do […]

Time flies, and it is now almost two years since GroupM, the world’s biggest ad-buying agency, reorganized its early programmatic ad buying initiatives in to [M]Platform, a new cross-agency unit. [M]Platform, the rationale went, would be a “suite” that comprises data analytics, audience insights, data scientists, technologists from across other GroupM divisions, including the Xaxis […]

If data really is the new oil, how do you know where to drill? And how do you extract and refine the black stuff, once found? Most marketers now understand the importance and the power of acquiring, segmenting and targeting against distinct audience data characteristics. But, as they jump in, many skip over the strategy […]

PHOENIX — Twenty-five years after the first web banner ad was supposedly sold, the digital advertising business has come a long way. It took just a couple of years, after HotWired sold the ad to AT&T manually, for software to be applied to ad sales. Now in what the DMP managing director of ad-tech vendor […]

Contextual mishaps always existed in the days before digital. Ads always got placed next to editorial their buyers wish had not been there. But it is the control, power and automation promised by digital that has made media placement faux pas harder to take. That is a takeaway from one digital agency exec currently undertaking […]

PHOENIX — The Washington Post’s in-house, self-built software line-up already numbers some products that lean on artificial intelligence. But the unit called Arc Publishing thinks the future is going to be orders of magnitude different – for better or for worse. In this video interview with Beet.TV, Shailesh Prakash, Washington Post CIO, outlines the evolution from […]

PHOENIX — News publishers need to come together to create a single method of storing user identities, according to News Corp’s programmatic ad sales chief. In the last two years, rival publishers in many several countries around the world have come together to form joint systems which aim to unify audience data in to holistic […]

Why is $300 million the new black? Because that is the amount that both Google and Facebook have each pledged to spend on initiatives for news publishers, both over three years. For one ad agency veteran who is now a board member at one of the world’s largest news organizations, that may not be enough. […]

PHOENIX — Two years after the world’s biggest advertiser lit a fire under a litany of digital advertising supply chain concerns, the world’s biggest ad buyer says things have improved. Now he hopes advertisers can pay a price that reflects the improvement. In this video interview with Beet.TV, John Montgomery, GroupM global brand safety EVP, […]