Robert Andrews

When shovelware has taken over, stop digging. Over the last few years of media evolution, many brands have moved in to new formats by simply re-using their old creative. That doesn’t cut it, says Jim Daily, Teads president, in this video interview with Beet.TV. The executive’s company is best known as the company which brought you […]

The UK’s leading commercial TV broadcaster is steadily gathering more data with which to target ads for its own online audience. Now it is taking that ability up a notch, with a two-way partnership with an ad-tech platform helping it go one step farther. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked […]

Advanced and addressable TV advertising capabilities give programmers and advertisers super-powers  – but, in some markets, local conditions mean the starting gun has barely been fired. Case in point – Germany, where many kinds of modern ad practice are curtailed by regulation in a country long sensitive to privacy concerns. That is something acknowledged by […]

Two of the major dynamics in modern media right now see media owners come together cooperatively and many of them restructuring their businesses to cater to larger, global brands. Luxembourg-based pan-European RTL Group is living out both of those trends. Its Adconnect unit is an ad sales arm for RTL-owned broadcasters and shows made by […]

Put aside your competition and come together to create solutions that benefit everyone. That was the clarion call from an ad-tech exec enjoying the sunshine at the Cannes Lions advertising industry gathering. “Everybody sees kind of this moment in time, where we can really embrace converged strategies,” says Philip Smolin, Amobee chief strategy officer, in […]

It was a long time coming, but the long-held promise of targeting individual households with customized TV ads has finally come in to view. That is something video and TV programmers – all facing competition from digital-native ad platforms that have long offered super-targeting – need to remain competitive. “I think there are finally real […]

Panel-based measurement of media consumption may seem antiquated when you consider that modern digital media tend to include audience tracking out of the box. But Dave Hohmann thinks counting consumption through panel reporting is still relevant. He would think that. As EVP and MD of buy-side media at Nielsen, Hohman works on continuing to offer […]

In 2019, all the marketing talk is of combining data and connectivity with TV and the potential mass audience, creating a targeted rich advertising opportunity. But Minneapolis-based Marketing Architects has working on the next generation of TV ad for more than two decades now. The independent agency was founded by Chuck Hengel in 1997 to create […]

They may be advertising on TV – but that doesn’t mean the growing wave of direct-to-consumer (D2C) brands is happy to get by simply building their image. In the emerging D2C landscape, the new brand beasts want to use TV to fuel real purchases. In 2019, that appears to be a real possibility. Whilst, historically, […]

Not all media agencies are on Madison Avenue. In the case of Marketing Architects, Minneapolis is the perfect place to be powering the next generation of TV ad. The independent agency was founded by Chuck Hengel in 1997 to create TV campaigns for businesses looking to reach major milestones.  In the last couple of years, […]

Over the last year, one new tech company has moved very fast whilst standing still. Peloton has made waves with its static workout bike that is married with live and on-demand head-mounted video exercise instructions. Not just for its product model, Peloton has also found itself nestled amongst the growing crop of “direct-to-consumer” (D2C) retailers. […]

People keep talking about artificial intelligence as though it is some distant future. The reality is that many companies are now using variants of AI to enhance their business processes. Case in point – Publicis agency Spark Foundry is using machine learning on audience data points to enable the creation of dynamically-produced ad creative, customized […]

Local TV is one of the biggest advertising opportunities – but the ecosystem needs new efficiencies to ensure advertisers can make the most of the medium. That is according to an ad-tech veteran who spent years bringing programmatic technology to market – and now aims to use digital to unlock new dollars in local TV. […]

Some may think local advertisers and TV networks are under-powered when it comes to ad-tech capabilities – but that isn’t necessarily so, according to a growing number of vendors serving a local market that is increasingly keen on data-driven solutions. One of them is TVSquared, a company helping brands learn how TV advertising is driving traffic […]

Five months after the “most-quoted man in advertising” moved from Pivotal Research to go in-house at GroupM, Brian Wieser has some mixed news for his new employer. Wieser, who was a media and marketing soothsayer at the research firm and is now business intelligence global president for the agency, says TV ad spend will decline […]

A marketing industry which has traditionally measured proxy metrics that came prior to a hard-to-see eventual purchase now needs to change to consider the end goal as its prime destination. That is according to one man whose primary medium has not always been considered adept at measuring through to actual consumer purchase – but, for […]

For a company that is, itself, increasingly the product of a growing acquisition trail, Amobee may be well within its rights to talk about “convergence”. And that is exactly the message Domenic Venuto wants to bring to the upcoming Cannes Lions ad festival. After a couple of years in which Amobee acquired Turn and Videology, […]

After a couple of years of intense change in the wider group, AT&T’s Xandr unit last month created a whole new digital marketplace for trading video ads. Xandr, AT&T’s unit for advanced TV advertising, is barely nine months old, itself coming after a period in which AT&T has gobbled up WarnerMedia. But, in May, it […]

If the process of brands and their ad agencies contracting advertising technology vendors were like the dating game, well, these days more of them are becoming less promiscuous. In this video interview with Beet.TV, Sean Buckley, CRO of SpotX , says brands are now seeking out deeper, more meaningful relationships with fewer tech suppliers. That […]

In the marketing world, omni-channel – the ability to reach a consumer across one or many of a range of different media, but only the right media at the right time – is gathering steam. But knowing which channel to use and when is a thorny problem that must be solved before a marketer can really […]