Robert Andrews

The company which has pioneered the creation of interactive ads that can reduce ad load and yield higher viewer engagement will get another owner, after Disney off-loaded it. True[X] is being sold to Gimbal, a technology company focused on using location information to activate ads. In its announcement, Gimbal says true[X] publisher integrations enhance its […]

Combine two giant digital ad management platforms, and what do you get? A content powerhouse, according to the man bringing them together. From October 1, the video ad management platforms at Disney and Hulu combine as a single one called Disney Hulu XP, helping ad buyers make one buy across the combined footprint and reduce […]

Connected TV may be having a “moment” – but the future is about allowing brands to advertise through both connected and linear television. That’s according to an ad-tech exec who is trying to give them that capability. There’s been a lot of chat in the industry about the growth of CTV of up 50% in […]

Mark Zagorski has a vision for a unified connected TV effectiveness metric. But first, he’s going to need to ensure connected TV ads can all be seen in the first place. In September, Zagorski joined as CEO of DoubleVerify, after exiting the same role from Telaria amid its merger with Rubicon Project. In this video […]

Another nail in the coffin for traditional ad measurement metrics? NBCUniversal has become the latest media owner to launch its own effort to quantify impact for advertisers. It’s called Total Investment Impact, an attempt to measure the effectiveness of advertising across campaigns, screens and platforms, focused not on simple impressions but on business results. In […]

By ripping up the fabric of ad targeting on iOS devices in pursuit of consumer privacy enhancement, Apple will impact advertisers and publishers alike. That is the view of one marketing executive who has been trying to solve this kind of problem for several years. Apple is due to change its Identifier for Advertisers (IDFA), […]

SAN FRANCISCO – How can ad platforms hope to front up against Google and Facebook when the fabric of ad targeting is being ripped apart? By laying a new infrastructure, says Travis Clinger. Third-party cookies are being deprecated by browser makers and Apple is switching its Identifier For Advertisers (IDFA) system to opt-in by consumers […]

BOSTON –  Deprecation of third-party cookies and now Apple’s decision to make its IDFA mobile ad system opt-in by consumers will have a profound impact on how advertisers can target audiences across screens. So how can ad buyers adapt and change tactics? Apple is due to change its Identifier for Advertisers (IDFA), which advertisers use […]

AUSTIN – What lies on the other side of the some of the most fundamental changes to digital advertising infrastructure that we have ever seen? Around a dozen enablers of a new, identity-driven digital ad landscape. That is according to one executive whose company has been trying to bring about a consensual, yet consolidated approach. […]

Apple is tearing up the fabric of ad targeting on iOS devices in pursuit of consumer privacy enhancement – but a majority of marketers are scratching their heads and may move from iPhone to Android. That is according to a man who represents more than 800 leading brands on the topic of mobile marketing. Apple […]

In the ad industry, as in society at large, fissures are everywhere. Deprecation of third-party cookies, Apple’s decision to up-end its IDFA mobile targeting system, the COVID-19 pandemic and civil rights protests – these factors and more mean the industry is going through one of its most turbulent periods. But Chris Langel thinks what lies […]

You don’t need an algorithm to tell you the US west coast is ablaze this week – but the advertising business, too, is being set alight. Opt-in privacy legislation, deprecation of third-party cookies and Apple ripping up the fabric of iOS ad tracking all pose a threat to the norms of digital ad targeting. Sheri […]

Advertisers must accept their responsibility to continue funding journalism that plays a vital civic role – and their ROI shows it’s worth it. That is the view of the man who runs a premium private marketplace jointly owned by some of America’s leading news publishers. For news organizations, this year’s advertising outlook turned down thanks […]

SAN FRANCISCO – Apple’s decision to rip up the fabric of iPhone ad targeting will force marketers to seek out alternative methods that include closer, more direct relationships with users. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, […]

OAKLAND – Apple’s decision to rip up the fabric of ad targeting on iOS devices will have big repercussions, forcing businesses to change both their revenue mode and their user experience. That is according to one executive whose company is now having to help app owners through the turbulence. The tech company is due to […]

CHICAGO – It is now four years since a hard-hitting ANA report, K2, blew the lid off practices in which US advertising agencies were accused of keeping up to 20% of clients’ media budgets for themselves after engaging in “pervasive” kick-backs and rebates. That report kicked off more industry transparency about, well, lack of transparency […]

SAN FRANCISCO – Apple is blowing up a key piece of infrastructure many advertisers use to target iOS users. But, whilst many in the industry are fearful of the impact of IDFA changes, a growing number are coming to believe they also represent an evolution toward a more-effective, more-robust and more-trustful relationship with audiences. The […]

Early in the coronavirus pandemic, we knew that global lockdown and economic threat would soon be detrimental to ad spending. But it seems not every platform has suffered from the virus’ effects. In this video interview with Beet.TV, one ad-tech exec says streaming TV has actually seen positive COVID-19 growth. ‘Flight to safety’ “There was […]

The traditional fabric of digital ad targeting, identity, is being ripped up thanks to major changes. What could replace it? Deprecation of third-party cookies poses a profound threat to the accepted norms of ad targeting. now Apple is also turning off its IDFA, an iOS user profiling technology, unless users turn it on. In this […]

It is a media world in which publishers and ad buyers now have access to a plethora of technology to facilitate digital advertising. But, in 2020, there are still some missing pieces of the puzzle. In this video interview with Beet.TV, Kyle Dozeman, VP of advertiser solutions for PubMatic’s Americas business, describes three innovations he […]