Robert Andrews

Apple may have delayed a big change to the way advertisers can get user data from iOS devices – but the change will still be profound for advertisers. More than that, however, the change could have a destructive effect on sections of the overall economy, right when many businesses are suffering from the effects of […]

Apple is ripping up the fabric of mobile ad targeting – but Tom Kershaw sees it as just another step along the trajectory to a world of enhanced compliance. The tech company is due to change its Identifier for Advertisers (IDFA), which advertisers use to identify iOS devices so they can deliver customized advertising, to […]

The digital advertising world has to bring about more accountability and transparency as it transitions to addressable, audience-based targeting. That is according to one ad-tech company leader that has staked his firm’s reputation on the switch. In this video interview with Beet.TV, Jeremy Steinberg, head of ecosystem at MediaMath, says he is leaning into providing […]

Privacy legislation and browsers’ third-party cookie deprecation were just the start. Tech companies’ latest moves to limit ad targeting aim to do so at the operation system level. Apple has declared iOS its IDFA (Identity for Advertisers), a tool which helps them gather user data, will enable user control for the system by default. It […]

SAN FRANCISCO – Apple may have delayed its proposed change in its IDFA iOS ad toolset – but the switch, when it comes, will nevertheless have profound implications. The Identity for Advertisers component of the mobile operating system is how advertisers can gather and connect aspects of app users’ identifier. Apple has been due to […]

SAN FRANCISCO –  Apple has always tended to play by its own rules. That was the case when its first staff were toiling in a garage to build their first machines, and it is the case today when it is making profound changes to the fabric of advertising software. Besides the deprecation of third-party browser […]

Update:  Apple announced that the expected changed in IDFA this month will be delayed to 2021.  We have republished our August 5 interview with Bill Tucker of the ANA who heads a new industry consortium organized to push back on the new plans at Apple and Google. Can the advertising industry convince the world’s biggest […]

The problem of ad fraud has become all too familiar for many working in the industry, spawning a collection of companies that aim to root it out. But, whilst many people think digital ad fraud stops at display and video, it has also crept in to emerging connected TV platforms – and now it is […]

LOS ANGELES — Ad buyers want the world of TV to throw off its analog past and begin offering planning, buying and measurement tools more akin to those they have become accustomed to in digital. So media measurement firm Kantar is partnering with Tru Optik, an identity resolution service for connected TV, to better tackle […]

CHICAGO — With its sale l to TransUnion, Signal CEO Lisa Weinstein hopes the pair-up can be a “game-changer”. In the deal announced on Monday, TransUnion said it is acquiring the 11-year-old company, which started as BrightTag, to advance its ability to offer consumer data and identity information to marketers. Signal’s core offering was tag […]

LONDON — The early-pandemic kerfuffle during which many advertisers blocked news sites from their ad-buying lists using “brand safety” tools seemed to teach the industry one thing – news is actually very safe, but it isn’t necessarily suitable for every brand. That’s why more companies in 2020 are starting to talk, instead, about “brand suitability”. But […]

LONDON — Too many ad campaigns are ineffective and wasteful because they are not using available audience signals to better target. That’s according to one ad exec who says he knows how to close the loop. “We were talking with some large agency groups over the last couple of years, and when you measure TV […]

Music and news are the media formats to capture the day-times of a new generation of homeworkers during the COVID-19 pandemic, according to research from Nielsen. And the company thinks the reduction in commuting is driving an increased interest in local news. That may come as a relief to the many local publishers and broadcasters […]

Streaming services now represent 25% of all US TV-viewing minutes, according to new data pulled by Nielsen. According to its Streaming Meter, a panel of almost 1,000 streaming-capable US homes, streaming’s Q2 2020 share is up from the 19% it represented in Q4 2019. In all, average weekly streaming minutes are up from 81.7 billion […]

OAKLAND, CA – If a tree falls in a forest and market research is not in place to observe whether audiences saw it, did it really make a sound? Across advertising, brands and buyers are getting excited about the new possibility to deliver targeted, engaging TV campaigns through internet-connected viewing screens, connected TV (CTV). But, […]

LAFAYETTE  CA – After rebranding from ZypMedia to ZypTV, the San Francisco-based company is planning three big initiatives: A self-service connected TV ad-buying platform for small and medium-sized ad agencies and brands. A drive to limit connected TV ad fraud. Real-time forecasting of ad inventory and audiences. Founded seven years ago, ZypMedia has until now […]

For many, the deprecation of third-party cookies by Mozilla, Apple and, soon, Google’s Chrome comes as the end of a chapter in online advertising. But it is also the beginning of a new era. A new IAB report, The State of Data 2020, reveals how the crumbling of cookies is fuelling several new trends: US spending on […]

The new chief revenue officer of an industry initiative aimed at helping marketers and publishers share audience data segments without technology intermediaries has issued a call to major data and broadcast partners, as he joins the company. Aleck Schleider has joined Blockgraph from Amobee, where he was SVP of client and data strategy.  The company […]

The COVID-19 pandemic may have winded the economy, the advertising business and personal lives around the world. But, for over-the-top (OTT) and connected TV (CTV), lockdown looks like being a catalyst. Not only have OTT services seen a big uptick in consumption during the period, but the whole ecosystem appears to have come together to […]

Cord-cutting is still happening at a rate of knots whilst, for many viewers, traditional appointment-to-view TV is a thing of the past. Amid these shifting audience behaviors, it would be tempting for marketers to contemplate switching from one medium to another. But emerging evidence suggests a tag-team approach can drive optimal results. In this video […]