Robert Andrews

The TV ad buying world is evolving, from majoring on demographics to profiting from data. But how prevalent does data-driven buying need to be in the new-look TV, and how are different agencies finding value? That is what eight executives discussed during Optimizing a Rapidly Converging TV & Video Marketplace: What’s Next, a recently-wrapped Beet.TV […]

Piece by piece, ad-tech companies and others are solving what has become a spaghetti soup of TV systems, by integrating their infrastructure. In the latest example, VideoAmp has extended a deal through which it uses data from 18 million VIZIO smart TVs for planning, measurement and TV ad sales. In this video interview with Beet.TV, […]

Even as subscription OTT TV services go on growing, the rise of ad-funded TV platforms is producing a growing number of digital TV ads. For some in the industry, that is a blessing but also a curse. In this video interview with editorial advisor Jon Watts for Beet.TV, Comcast Technology Solutions’ VP and GM Richard […]

If Tubi wasn’t already growing fast enough under its own steam, growing support from integration partners could help the streaming TV service expand even farther. This month, Yahoo announced Tubi is extending its use of Yahoo’s supply-side ad software (SSP) to also connect with its demand-side platform (DSP). As Iván Markman, chief business officer of […]

As the business world steps up to the plate on diversity, equality and inclusion, the advertising industry appears to have a greater responsibility than others. Not only do ad agencies have to get their own corporate practices straight, they also have to represent wider society in the work that they bring to the world. In […]

If you thought Apple’s privacy controls for users posed a challenge to advertisers identifying consumers, wait until Google finally gets around to deprecating cookies. Google may have delayed its switch-off for third-party tracking cookies in Chrome until 2023. But, in this video interview with Beet.TV, Yieldmo’s CEO Mike Yavonditte says the erosion of targetability presents […]

He thinks the challenges posed by the search for alternatives to third-party cookies add up to a “holy mess”. But Raja Rajamannar isn’t sorry. The chief marketing officer of Mastercard’s health business says the quest for user privacy is right-on. In this video interview with Beet.TV, Rajamannar explains which replacements may work best, and how […]

Could connected TV’s achilles heel also be its superpower? Many who have dabbled with advertising through streaming TV services know that its lack of cookie identifiers has historically been a problem. But the deprecation of third-party cookies in web browsers is proving to be a great leveller. In this video interview with Beet.TV, Michael Zacharski, […]

What is the role of native advertising in TV? Certainly, basic product placements and infomercials have existed for a long time. But now, new techniques offered by connected TV platforms promise a lot more. In Elevated Video, a Beet.TV leadership series presented by TripleLift, eight executives explored what that opportunity looks like. 1. Content ad […]

In recent years, the prevalence of audience data has revolutionized the ability to target digital advertising. But now the set of capabilities and consequences produced by that data is changing shape. What will the future look like? That is what “Data: Powering CTV for Marketers,” our recent Beet.TV leadership series presented by Sabio, set out […]

It has been a few years of tremendous disruption, in both the business and social environment and in the way marketers must adapt to changing media consumption dynamics. How can they best respond? By uniting their previously disparate business strategies and thinking on their feet, according to one veteran marketing agency leader. In this video […]

A year and a half ago, the TV industry was talking about the end of the upfront, that annual season of pitches made by networks to ad buyers for year-ahead business. The new pandemic had startled brands, causing many to press the pause button on ad spending – particularly upfront ad buys. Fast-forward, however, and […]

As one of the world’s largest investment finance companies, JPMorgan Chase is obviously discerning when it comes to making the right spending choices. That is why the company is becoming so interested in advertising through connected TV (CTV) channels. In this video interview with Beet.TV, JPMorgan Chase’s chief media officer Tracy-Ann Lim explains why she […]

LOS ANGELES – The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.tv and Amagi. Amagi, which helps bring streaming channels to CTV platforms, is partnering with IRIS.tv, whose technology mines video for data that can be passed as ad targeting signals, to enable contextual targeting […]

CHICAGO – For a company that is well versed in tracking spending, TransUnion certainly knows how to finance an acquisition. Its planned acquisition of ad identity resolution company Neustar for $3.1 billion, announced Tuesday, would be its fourth in the space in the last couple of years. In this video interview with Beet.TV, TransUnion’s EVP […]

The world of digital marketing has changed incredibly in the last few years, with new data-driven opportunities to reach consumers. But there are still some flies in the digital ointment. That is the view of Andy Davidson, head of analytics and data strategy at Engine Group, a company that uses audience data that helps advertisers […]

In the last couple of years, the ad industry has undergone some of its most profound ever change. New limits from privacy regulation and shifts in consumer behavior provoked by the rise in ad-free media are redefining advertising. In this video interview with Beet.TV, Peter Sedlarcik, managing partner for Havas’ Media Group’s health practice, explains […]

Kasha Cacy knows that many of the advertiser opportunities on offer today may seem to nestle on disparate islands. But, through her agency Engine Group, Cacy wants to help brands get the best of both worlds. In this video interview with Beet.TV, Engine’s CEO describes how she wants to connect the dots for clients. TV […]

After a couple of years of performance anxiety followed by a period of fretting about digital identifiers, ad-tech companies are the darlings of financiers again. This year, a glut of companies have gone public or otherwise raised new money, thanks to a combination of private equity enthusiasm and the new trend in Special Purpose Acquisition […]

In the latest indication that ad-tech companies are trying to make ad targeting more privacy-compliant in the new regulatory environment, VideoAmp has struck a partnership it says changes the way data comes together. VideoAmp will work with Snowflake, a cloud data storage company, to offer “multi-party cloud environments” for data collaboration – effectively, a way […]