Robert Andrews

For many people, the last couple of years has been a torrid time. For the TV, video and advertising industry, it has been a period when new consumer behaviors were solidified. Now that the darkness is easing, players are emerging into the light with a renewed impetus – if they want to capitalize on the […]

With so much in flux underneath the traditional foundation of digital advertising, many ad buyers are confused about how they will find their best audience anymore. Apple has reduced the use of app identifiers, whilst cookies are being deprecated. In this video interview with Beet.TV, Lisa Bradner, GM analytics at ad data software company Yieldmo, […]

CHICAGO – After a disrupted couple of years for the industry, Beet Retreat is fully back in business. Beet.TV’s industry get-together arrives at Loews, Santa Monica Beach Hotel, on November 17. Executives are gathering at a time when the redefinition that was bubbling in the industry was crystallised by pandemic effects. Now the mood in […]

By now, we all now that connected TV channels offer the power to reach distinct groups or households. But who exactly is on the end of those messages? Magnite’s just-published CTV For Everyone research study aimed to find out. In this video interview with Beet.TV, the company’s chief revenue officer for CTV, Sean Buckley, discusses […]

In a media environment this complex, it seems like planners can earn their crust again. With new viewing options supplanting linear, but coming with a host of fragmentation, agencies have a role in picking the right mix of capabilities and inventory value. In this video interview with Beet.TV, Brad Stockton, Dentsu’s SVP of US national […]

If the traditional TV meter disappears as the standard by which viewing behavior is measured, don’t expect it to be replaced by just one alternative. In this video interview with Beet.TV, one TV ad-tech exec says the industry should expect to accommodate a multitude of Nielsen alternatives. And, says Samba TV’s Ashwin Navin, that future […]

With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An “agnostic” approach to alternative solutions. Embracing […]

A system introduced two years ago to help advertisers understand the contents of audience data segments needs an upgrade, according to one of the people who helped drive the initial initiative. In this video interview with The Project X Institute executive director Jon Watts for Beet.TV, Jonathan Steuer explains why the IAB’s Data Label needs […]

By now, many people are aware of the concept of “cognitive bias”. Because humans are humans, it is something that can manifest in advertising creative. Now IBM’s machine learning engine Watson wants to find evidence of biased advertising, so that it can build a solution. Uncovering bias IBM Watson Advertising announces new research initiative to […]

If media measurement companies want to regain their footing in the new world, they are going to have to beat off competition from ad agencies that, armed with data and software, believe they can do the job themselves. In recent years, the traditional measurement companies have tried to transition their panel systems forward. But, in […]

Measurement companies are not keeping pace with rapidly evolving viewer behavior and advertiser demands – so Disney plans to do something about it. That was the view expressed by Lisa Valentino, executive vice president of client solutions and addressable enablement at Disney Advertising Sales, as she launched launched a series of ad-tech offerings. In this […]

Digital ad identifiers like cookies may be drying up – but some media companies think that offers them an opportunity. For many, the current moment is about re-establishing the primacy of publisher-audience relationships. In this video interview with Beet.TV, Susan Parker, chief strategy officer at Nexstar Digital, which recently purchased The Hill for $130 million, explains […]

Rocked by the withering of traditional ad identifiers, increasing privacy regulation, and increasingly fragmented audiences – advertisers are steadily regaining the ability to effectively use audience data across TV platforms. “Clean room” technology, through which media companies and advertisers connect and exchange data within the scope of privacy rules, are gathering pace. Once the domain of just […]

The modern digital advertising industry has a difficult decision point, with many executives wanting to heed the new privacy imperative whilst nevertheless sharing that audience data with third-party data companies. That dualism would seem to be intractable – but Bill Stratton doesn’t think so. In this video interview with Beet.TV, the global head of media, […]

In a challenging business environment and with traditional TV viewing waning, a growing number of brands and their ad agencies are leaning into connected TV. There, they can employ data-driven buying, targeting and measurement. But what’s the right balance of digital and linear, and how can buyers wring the best effect from the new channel? […]

In an industry in which “addressable” advertising has seemed to describe the extent to which inventory itself can be targeted, one man has a different take. Charlie Weiss says “addressability” shouldn’t just refer to opportunities but also to outcomes. In this video interview with Beet.TV, the head of business development at TV advertising measurement and […]

The TV ad buying world is evolving, from majoring on demographics to profiting from data. But how prevalent does data-driven buying need to be in the new-look TV, and how are different agencies finding value? That is what eight executives discussed during Optimizing a Rapidly Converging TV & Video Marketplace: What’s Next, a recently-wrapped Beet.TV […]

Piece by piece, ad-tech companies and others are solving what has become a spaghetti soup of TV systems, by integrating their infrastructure. In the latest example, VideoAmp has extended a deal through which it uses data from 18 million VIZIO smart TVs for planning, measurement and TV ad sales. In this video interview with Beet.TV, […]

Even as subscription OTT TV services go on growing, the rise of ad-funded TV platforms is producing a growing number of digital TV ads. For some in the industry, that is a blessing but also a curse. In this video interview with editorial advisor Jon Watts for Beet.TV, Comcast Technology Solutions’ VP and GM Richard […]

If Tubi wasn’t already growing fast enough under its own steam, growing support from integration partners could help the streaming TV service expand even farther. This month, Yahoo announced Tubi is extending its use of Yahoo’s supply-side ad software (SSP) to also connect with its demand-side platform (DSP). As Iván Markman, chief business officer of […]