Robert Andrews

PARIS – If Criteo wanted to build itself a bridge to the post-cookie future, it could do worse than acquiring the company that built much of contemporary ad-tech. That’s what the French company is aiming to do with its proposed $380 million of IPONWEB. In this video interview with Beet.TV, Criteo CEO Megan Clarken explains […]

In the new era of ad targeting, the context of contextual matters. That is to say, contextual targeting can succeed or fail depending on who is tagging the content. To get the most accuracy possible when making its shows available to buyers, US streaming TV service Philo is turning to what it sees as the […]

LOS ANGELES — Don’t call it the foxtrot, but the revolution leading to the future in TV ad sales may be a case of “slow, slow, quick-quick, slow”. In this recorded interview with Denise Colella, ex NBCUniversal SVP, Advanced Advertising and Data, at Beet Retreat, Dave Clark, General Manager, FreeWheel, predicts a profound up-ending in […]

LOS ANGELES — At this point, the clamor from ad buyers for unified TV buying and measurement has reached fever pitch. Into that maelstrom, and just in time for Christmas, US advanced TV consortium OpenAP is launching XPm, a cross-platform measurement framework designed to reduce duplicated ad exposure. In this video interview with Zach Rodgers […]

The ad industry now knows consumer privacy is the key imperative. But achieving that whilst nevertheless offering advertisers advanced targeting capabilities is a work in progress. In this video interview with Beet.TV, Comcast Advertising Chief Growth Officer Pooja Midha says realizing privacy plus capability depends on data quality. Privacy-first “When it comes to the safeguarding […]

A retail category as seemingly distinct as “health and beauty” is not necessarily as one-dimensional as many may think. Case in point – UK health retailer Boots, a sister to Walgreens, sells an increasingly diverse range of products and services. In this video interview with Beet.TV, Boots CMO Pete Markey says the company is evolving […]

LOS ANGELES — It is an irony of the modern media age that, in an era of abundant data, so much of it remains out of reach. That leaves agencies like Essence striving to knit together solutions for advertisers using the data streams they can get their hands on. In this video interview with Beet.TV, Mike […]

LOS ANGELES — It is a fast-changing media environment, and the latest trends suggest that change shows little sign of abating. In this video interview with Zach Rodgers for Beet.TV, Samba TV US sales VP Alex Belaidi describes key drivers re-shaping ad sales. Belaidi begins by depicting two main trends. The way the wind blows […]

LOS ANGELES — Contextual targeting is nothing new. In fact, you could say the new limitations on audience identification are driving the industry back to the old practice of content adjacency. However, what has become standard practice for web articles is a different ballgame for streaming TV. In this video interview with Beet.TV, IRIS.TV co-founder […]

Brian Lin can see the future – but the broadcast executive is helping advertisers act on it today. The SVP of product management and advanced advertising at Hispanic broadcaster Univision just unveiled a new way for advertisers to understand the likely success of particular inventory moments, before they buy the ads. In this video interview […]

These days, the business environment is becoming too critical to leave the results of marketing spend to chance. That is why so many ad buyers are leaning into publishers that can guarantee them outcomes. In the latest example, Spanish-language broadcaster Univision will get to tell its advertisers the likely success of particular inventory moments, after […]

A cool ticker symbol for a very exciting company: Innovid begins trading on the New York Stock Exchange as CTV.   More public offering and pricing is in this release. In June, when Innovid announced the SPAC< which enabled it to go public, I interviewed Zvika Netter, CEO.   We have republished the video with today’s news. […]

LONDON –  the future pans out as Roku expects it, the TV industry is going to need some new capabilities to deliver on new promises. In a recent research exercise dubbed The Streaming Decade, the connected TV hardware and platform company outlined its belief that all TV – and, therefore, all TV ads – will […]

If trying to align digital and traditional media metrics has typically been like trying to fit a square peg in a round hole, then the future of media measurement depends on the people who can make that happen. At Comcast Cable’s ad sales division Effectv, the watchword is all about “convergence” – aligning the old […]

It is the little content studio that made it big through social media and connected TV. Now Jukin Media wants to keep control of its new-wave ad sales opportunity, as it scales under new ownership. In this video interview with Beet.TV, Jukin Media global CTV revenue operations VP Mike Richter explains how he views the […]

LOS ANGELES – It may be more commonly thoughts of as a consumer credit information provider. But, after a couple of years involving acquisitions and integrations, TransUnion has arrived on the map as an advertising data enabler. In this video interview at Beet.TV’s Beet Retreat in Santa Monica, Frans Vermeulen, VP of market development for […]

LOS ANGELES – When one of the world’s largest media buyers plugs contextual targeting into its connected TV offering, you know the new practice is about to get a leg-up. That’s what GroupM’s Finecast did in November, when it announced it would make IRIS.TV’s contextual targeting and brand safety tools available to its US local […]

LONDON – While the world was in lockdown, Rhys McLachlan was innovating. Now the UK’s leading commercial broadcaster can see a brighter future. Over the last year, the advanced advertising director at ITV was pushing forward the legacy company’s new-wave ad targeting offering. Now, as economies pick back up, ITV is expecting to post its […]

Connected TV promises to revolutionize the way that TV ads are bought, sold and consumed. Getting there is proving a little more difficult. Emarketer forecasts US CTV ad spend growing 50% in 2021 to $13.41 billion. But a leading media agency says more could be unlocked if the industry came together to iron out kinks. […]

LOS ANGELES — If anyone wanted to understand the clamor to reinvent the TV ad measurement space, they need only look at the Lumascape-like graphic Kelly Abcarian presented at the recent Beet Retreat in Santa Monica. Transformation is a journey—and if we’re ever going to get there, we’re going to need a map. So proud […]