Robert Andrews

How much of brands’ digital ad spend is simply wasted? That’s the question Bob Liodice wants an answer to. In April, the Association of National Advertisers (ANA), of which Liodice is CEO, issued a call seeking a consultant to conduct a study to help the organization understand how much actual spend is siphoned off in […]

How do you re-orient an entire industry to account for a radical new consumer viewpoint? Piece by piece. That’s how Lauren Wetzel sees it. In this video interview with Beet.TV, the North America president for ad-tech company InfoSum, explains how the new privacy imperative is driving brands and media players to delve deeper into data. […]

How can modern marketers combine two of the leading priorities of the age? It all boils down to a need to balance two key pillars – performance and responsibility – according to MediaMath chief partnerships officer Laurent Cordier. In this video interview with Beet.TV, Cordier talks about how those imperatives can come to the fore. […]

If there were a recipe for creating a modern, multi-channel media empire for millennials, Tastemade might have written it. Founded in 2012, the company publishes videos on global cuisine and has grown its distribution footprint across a plethora of social platforms, over-the-top TV devices, software services and MVPDs. In this video interview with Beet.TV, Jeff […]

If the “Mad Men” and the “Maths Men” were to really work together, it might look a little like the picture Xiao Lin paints. In this video interview with Beet.TV, the MD for solutions at WPP-owned Xaxis says the two different sides of the ad industry need to re-unite. He says the key is finding […]

What happens when consumers, regulators and service providers rip up the fabric of ad targeting practices that have prevailed for the last two decades? “Profound change,” according to GroupM North America CEO Kirk McDonald. In this video interview with Beet.TV, McDonald interviews MediaMath CEO Joe Zawadzki on how the entire advertising industry can reboot itself […]

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of […]

It may not happen overnight, but the evolving nature of TV consumption methods is bringing a “tipping point” in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. In my podcast […]

These days, just acting in your own interests isn’t enough. Companies are compelled to take a positive stance on a range of outward issues – but often find that benefits nevertheless flow back in. As part of the Global Forum on Responsible Media produced by Beet.TV, advertising agency executives discussed what they are doing on […]

The waning of digital ad identifiers like cookies and Apple’s IDFA is prompting a new focus on advertisers and publishers gathering first-party audience data. Whilst it may seem easier to manage that direct, there is a school of thought that it is actually going to make things rather complicated. In this video interview with Beet.TV, […]

Does it ever feel like your new digital super powers actually make your life more complicated? A growing number of marketers are coming to that conclusion. In Beet.tv’s Responsible Media Global Forum with GroupM and the 4As, plus with IBM Watson Advertising, MediaMath, Nielsen and Pubmatic, a series of guest speakers wrestled with balancing the […]

If the launch of streaming services by TV distributors has created two different kinds of ad inventory and business model, Aaron Martin wants to solve that. Xandr, where Martin is director of product management, forecasting and inventory management, just launched a tool he says will bridge the gap. In this video interview with Beet.TV, Martin […]

In the emerging age of “responsible media”, you could be forgiven for thinking that marketers would want to exert more human control over production and placement. But, increasingly, artificial intelligence algorithms are proving they can restore the primacy of ad creative. That is what a host of industry executives discussed when they gathered on June […]

It has been an incendiary few years, with an increasingly partisan society, campaigns to stop hate and an advertising industry that has struggled to reconcile its own aversion to controversy with behaving responsibly. Beyond aligning with a variety of social causes, the second half of COVID-19’s first year seemed to create a realization that media […]

LONDON – Give ad spend direct to broadcasters and responsible companies, not the new generation of CTV fraudsters. That is the message from the connected TV division of the world’s biggest media buying agency. In this video interview with Beet.TV, Finecast CEO Jakob Nielsen says it is safer and more responsible to swerve open CTV […]

There’s a growing theory that diminishing views to ad-funded content may be offset by increased effectiveness from targeting and personalizing those ads. But that is only going to come about if ad production and delivery channels are themselves wired up to support this addressability. In this video interview with Beet.TV, Anush Prabhu, US Chief Strategy […]

As digital ad identifiers like cookies decline in value, advertisers are being forced to look back to what many consider the old-school art of contextual ad placement. But, infused by software, context is a tactic that, whilst it appeals to audience’s emotions, can also be super-charged by programmatic. In this video interview with Beet.TV, Sean […]

When the industry talks about advanced ad targeting, it is often the big national networks and publishers that get first-look. But spreading the benefits of targeting and measurement in streaming and connected TV is important for local TV operators, too. In this video interview with Beet.TV, John Vilade, head of sales at TV proprietor TEGNA’s […]

So many in the industry have become accustomed to utilizing data-driven software for optimizing outcomes in performance-driven marketing. But, for one man, that overlooks the latent promise of data to improve the initial awareness at the point brands first meet audiences. In this video interview with Beet.TV, Robert Redmond, IBM Design Principal, Head of AI […]

Vevo is assembling an ad-tech supergroup as it partners-up to strike the right note in its journey to a connected TV (CTV) future. The music video service was once weighted heavily toward online and on-demand viewing. But, in this video interview with Beet.TV, Vevo advanced TV VP Rob Christensen says CTV is exploding. CTV booming […]