Robert Andrews

SAN JUAN, PR — By embedding sensors on a consumer’s TV, automatic content recognition (ACR) promises to give advertisers and publishers precise data with which to target. But recent concerns and policies over consumer privacy put that powerful technology on a critical footing – gaining consumer permission is vital. ACR is practised by the likes […]

SAN JUAN, PR — Carpenters have an old proverb: “Measure twice, cut once.” It’s designed to convey the importance of accurate measurements in a skilled trade. Now it might also be applied to TV advertisers, whose ability to measure the efficacy of their spend is undergoing a revolution. Charter’s Spectrum Reach ad sales division is […]

SAN JUAN, PR — Cable TV operators and other service providers may have been amongst the first to be able to offer their advertisers advanced TV targeting capabilities like dynamic ad replacement. But new advances mean the TV networks which historically run over the operators can also now offer equivalent functionality. “Up until today, addressable […]

SAN JUAN, PR — It already provides an “addressable TV intelligence layer” to European broadcasters. Now TVbeat of London and Zagreb is coming to America. “The modern TV media company, they have fragmented inventory (just) as they have fragmented viewership. These companies are using different technology stacks. “When you have (an) ad server for VOD and […]

SAN JUAN, PR — With so many new platforms, opportunities and options for buying TV ads in the marketplace, smoothing the path to purchase is becoming the new black. In this video interview with Beet.TV, Sean Robertson, director of partnerships at DISH Media, talks about the importance of making it easy. “There’s some third party […]

SAN JUAN, PR — Whilst the rise of subscription video (SVOD) services in the last five years may have conditioned people to expect that paid digital services would become the norm and TV advertising will wither away, that is not quite the full story. In a more nuanced version, there are two other dynamics playing […]

SAN JUAN, PR — These days, most broadcasters are busy offering their advertising customers new ways to use their platform data to better target audiences. But what about advertisers who want to do the same across the whole TV and video landscape? That need has become priority #1 in the new TV industry, as a raft of […]

SAN JUAN, PR – Advertisers will soon put their own data about customers and prospects to better work in the art of TV targeting. Samsung Ads, the unit of the Korean hardware giant that helps advertisers leverage real audience viewing data, straight off the TV itself, to target ads, says it will soon be digging […]

SAN JUAN, PR — TV manufacturer Vizio is beginning to issue over-the-top firmware updates to 10 million connected TV sets, to better deliver ads from FreeWheel, Google and Xandr. The process is part of Project OAR, a consortium kicked off by Vizio’s own ad-targeting division Inscape to achieve better scale in the sale of connected […]

The idea that brands can be content producers and publishers is no longer a new one. But, after perhaps 15 years in which marketers have done that, ow times are changing, according to an executive who is watching them change their strategy. “The conversations that I’m having with partners and different industry people is that […]

SAN JUAN, PR — The explosion of devices, platforms and services through which to serve digital content and marketing messages gives brands and their agencies big new opportunities. And also some big headaches. Because, whilst embracing multiple destinations and even closing the loop to consumer action can maximize audience, it also means many different masters […]

Thew new science of TV advertising is all about generating real, measurable business results – not simply getting a message out to viewers. Over the last year, we have seen several technology companies apply such technology even to linear TV broadcasters, using either automatic content recognition (ACR) that can “listen” to what audiences are really […]

The writing is on the wall for one of the main ways marketers have used to targeted audiences. So what comes next? “Cookies”, small files on devices which contain client-side information about users which sites can access, were already facing a challenge from the way that modern consumers now use digital media – which is […]

After years of experimentation, ad agencies are finally getting serious about buying ads through connected TV (CTV) devices and over-the-top (OTT) TV services. That is according to one man who can plug them directly in to the TV set itself. Samsung Ads, a unit inside the giant Korean electronics manufacturer, tracks what audiences are watching […]

For marketers, the single promise of “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is a lot more than that. In this video interview with Beet.TV, Kevin Arrix, SVP of DISH Media – responsible for ad sales at DISH and Sling – describes two more emerging use cases… Targeted […]

The history of media buying may have involved rough guesstimates of consumers’ activity. But new software that can provide exact intelligence on audiences’ behavior is giving ad agencies super-powers to be more “thoughtful” about how they reach people. That is according to Ly Tran, chief media officer of Proof Advertising, an Austin-based ad agency. In this […]

Although the TV world has spent the last five years considering the subscription video (SVOD) boom, a growing trend in ad-supported TV services (AVODs) is opening new opportunities for new entrants and for advertisers alike. Alongside Peacock, Pluto TV, Tubi and others, Samsung launched its own Samsung TV Plus, its own gateway to over-IP TV […]

Music video distributor Vevo may not favor comparisons with the traditional giant of televised music video broadcasts, MTV – but there is one screen where many will find the parallel impossible not to draw. Having historically found two-thirds of its users from mobile, now – thanks to a strategy called “Vevo Everywhere” – it is […]

LAS VEGAS — The upfronts, the annual season in which US premium content owners tout their upcoming roster of programming in a bid to win advance ad bookings, is around the corner. But, this time, things could look a little different. So says the strategy chief of an ad-tech firm aiming to help the industry […]

It may have started out solely on YouTube and may have been cast simply as an online version of MTV, but music video network Vevo has bigger ambitions than that. In this video interview with Beet.TV, the company’s ad sales SVP Jesse Judelman explains that partnerships with a host of other platforms have given it […]