Robert Andrews

Some might say the marker of any great technology adoption is when the product fades into the background. That’s what Sean Buckley thinks is happening to programmatic, the collection of technologies which ad up to automated and advanced digital ad trading. In this video interview with Beet.TV, Buckley, Chief Revenue Officer, Magnite, explains how he […]

Local TV is a hotbed of energy once again as MVPDs tool-up their offering, buyers grow more sophisticated and the wider environment calls for more spending. That’s according to one executive who has been close to the local market despite the last few years of national momentum. In this video interview with Beet.TV, Joe Marino, […]

MARCO ISLAND, FL — Roku doesn’t want to throw out traditional-length TV ads or measurement – it just thinks creative disruption and alternative approaches can add far more effectiveness and insight. Together with MAGNA Media Trial, the TV platform just published Beyond the :30 on Streaming TV, a research piece that found new video ad […]

MARCO ISLAND, FL — The irony about a digital medium which should be able to gather refined data? Too many of the signals are still not yet strong enough. That’s according to one software firm which wants to make programmatic TV advertising measurement and reporting everything it was supposed to be. In this video interview […]

Warner Bros Discovery, Paramount and TelevisaUnivision were just the start. Ad-tech provider VideoAmp says more TV will soon sign up to use its product to measure their cross-screen viewing. In this video interview with Beet.TV, Michael Parkes, President, VideoAmp, explains what is coming next. Coming soon “There’s more partnerships to announce soon,” Parkes says. “We’re […]

MARCO ISLAND, FL — In a world with digital ad identifiers crumbling under ad buyers’ feet, where do advertisers turn for best placement? Some in the industry are turning the clock back to a traditional style of adjacency, achieved using very modern methods. In this video interview with Beet.TV, Matt Barash, SVP, Americas & Global […]

Harry Kargman wants to “decommoditize” advertising in the new era of connected television. In 2003, Kargman founded Kargo, a company developing creative ad formats for mobile publishers. Now Kargo is acquiring VideoByte, a company doing similar for CTV. Taking a byte Founded in 2020, Austin-based VideoByte offered an ad server which supports supports custom ad […]

A year after it acquired a rideshare advertising network, T-Mobile has hopes it could be used to power ads in autonomous vehicles. In January 2022, T-Mobile acquired Octopus Interactive, the national network of interactive video screens inside Uber and Lyft vehicles. In this video interview with Beet.TV, Cherian Thomas, Head of Marketing & GTM, T-Mobile […]

Video advertising has grown incredibly – but Matt Wasserlauf thinks much of it is going down the pan. As CEO & Founder, Blockboard, Wasserlauf’s software platform uses blockchain to facilitate connected TV advertising with impression-level transparency. In this video interview with Beet.TV, he says so much of the spend is getting wasted. Scale of waste […]

The hottest new tech tool designed to enliven digital advertising while staying within privacy rails requires a big cost – but can come with a big up-side. That is according to a leader from the digital ad industry’s umbrella body, which just commissioned a big survey on the topic. In this video interview with Beet.TV, […]

LAS VEGAS — Respective privacy imperatives is just a first-order effect of the new category of “clean room” data technology. Early adopters of the software are now starting to imagine the downstream transformations which the emerging tech can enable. In this video interview with Beet.TV, Kemal Bokhari, Head of Data, Measurement & Analytics, DISH Media, […]

It is an ad-tech world some think is beset by “fragmentation” problems. But Travis Clinger sees that world coming together in a spirit of collaboration and interoperability. In this video interview with Beet.TV, Clinger, SVP, Activations & Addressability, LiveRamp, says the upcoming Beet Retreat 2023 San Juan is the place where a better ecosystem could […]

MARCO ISLAND, FL — The journey to create a solution for cross-media measurement has been a long one. But, according to Nielsen Audience Measurement CEO Karthik Rao, Nielsen ONE is finally ready for general release. In this video interview with Beet.TV, Rao tells Beet.TV contributor Jon Watts the company is “very excited.” The problem of […]

MARCO ISLAND, FL — In the new era of TV ad attribution, the key to the kingdom is a real viewer relationship. That is according to a company whose tech helps MVPDs track the actual outcome of the ads they air. In this video interview with Beet.TV, Ethan Heftman, SVP, Agency Sales, Ampersand, explains what’s […]

LAS VEGAS — In 2023, “clean rooms” are getting plenty of attention in a media and advertising industry seeking ways to collaborate with data. The tech lets partners work on connecting datasets – without sharing privacy-sensitive parts. But, in this video interview with Beet.TV, Matt Spiegel, EVP, Media & Entertainment Vertical, TransUnion, says “clean room” […]

MARCO ISLAND, FL — Companies involved in advertising have spent the last couple of years adjusting to a world in which digital identifiers like cookies and device IDs are drying up. They have traditionally been used to match and target audiences. Replacements include a range of identity technologies, in what is a significant upheaval. But […]

LAS VEGAS — One of the world’s largest chocolate manufacturers likes the taste of a new tech category designed to enable data collaboration while maintaining privacy compliance – but The Hershey Company is also warning of a looming after-taste. “Clean room” software is gaining adoption in media and advertising for allowing partners to work with […]

MARCO ISLAND, FL — As with many afflictions, the first step to a solution is admitting you have a problem. That’s how Geraldine White thinks the advertising industry should tackle the issue of diversity and inclusion. In this video interview with Beet.TV, White, Chief Diversity Officer, Publicis Groupe US, explains where she thinks the industry […]

MARCO ISLAND, FL — After taking a swipe at one of the world’s biggest tech companies for hurting advertising, digital advertising’s umbrella body has urged the company to become a member. Following his speech at his Annual Leadership Meeting (ALM), IAB CEO David Cohen told Beet.TV Apple should get “to the table to work with […]

LAS VEGAS — Not everyone would describe software for privacy-compliant data integration and enablement as “exciting”. But that is exactly what a growing number of people in media and advertising are saying about the emerging category of “clean rooms”. In this video interview with Beet.TV, a vendor of one such solution says the tech has […]