Andy Plesser

With the launch of the Heidi Klum site and video series, Aol is not creating a new "show" per se, but a branded "experience," says Jeff Levick, President of  Global Advertising and Strategy, as he explains in this interview with Beet.TV.

As part of the New York Times new paid subscription program, the paper is seeking greater "engagement" with readers, says Denise Warren, General Manager of the NYTimes.com in this interview with Beet.TV.

Digital consumption is growing at the Wall Street Journal Network, where some 200,000 subscriptions to mobile Apps, tablets and eReaders have been sold, according the General Manager Alisa Bowen.

Yahoo has 26 Web original programs, and claims the most traffic for nine out of the top ten Web's original shows.  

Adap.tv, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) have risen an extraordinary 125 percent for premium content, year over year, says Amir Ashkenazi, CEO, in this interview with Beet.TV.

With its origins in a dedicated terminal as a wire service, later expanded into a broad offering of text stories on the web, Bloomberg.com has become a multimedia financial and general news site with its redesign introduced a few weeks ago.

AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on 27 percent of the world's display inventory, says founder and CEO Scott Kurnit in this interview with Beet.TV.

Rebecca Paoletti, who was Yahoo's head of video for North America, is readying a major young men's video site and content distribution play.

The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview with Beet.TV.

Synacor, a Buffalo-based company which manages the portals of 45 cable and telcos in the United States, is integrating programming metadata to make video search more comprehensive, says Ron Frankel, CEO of Synacor. 

My Movie Pitch is a program to solicit movie ideas in a sixty-second pitch, launched in conjunction with the Tribeca Film Festival in a program by  American Express. 

While online video is effective in building brand awareness and "upper funnel activity," the big value is as a "vast bed for testing" television advertising, says Donnie Williams, Chief Digital Officer at Horizon Media, the biggest independent media buying shop.

TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform for advertisers to buy online video inventory in real time. 

The iPad has "truly become the fourth screen," says Daniel Heaf, Digital Director of the BBC Worldwide, in this interview with Beet.TV.

Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future pricing, says Mary Shirley, VP of Digital Activation in this interview with Beet.TV.

Micosoft's recent acquisition of Skype is emblematic of a global move to live video chat, says Janine Yoon, VP at San Francisco-based TokBox, provider of a free video chat API for publishers.

While livestreaming events on YouTube is a relatively recent development, the platform is providing value to brands by delivering "access" to viewers. 

Deja, a new start-up which allows iPad users to create view preferred video topics in a very cool display, launched last week at TechCrunch Disrupt in New York.

BOSTON — The television doesn't need additional fragmentation, but a simple platform to deliver IPTV via Apps, says Sam Chang, GM of Innovation and Development for LG.

After years of development, with successes and failures, "Internet video is finally working," says Jim Lanzone, president of CBS Interactive, in this interview with Beet.TV.