Andy Plesser
Web Video Studio DECA Launches Video Ad Network for Women
DECA, the Los Angeles-based producer of non-scripted, original Web video, has launched a video ad network or women’s sites called HerChannel.
Remembering My Dad Today, Died of Prostate Cancer
Really sorry for so many of us who have lost dads, brothers, husbands, lovers and friends to prostate cancer. I lost my dad 13 years ago to the disease.
Ad Age Editor Turned Ad Man on Branded Entertainment and Denny’s Campaign
Scott Donaton, former editor editor of Ad Age, who leads the two-year-old, IPG branded content unit Ensemble, has his first big, high-profile campaign with a progam for Denny's.
VEVO Programming Chief: Live Shows Create an “Emotional Connection” Between Brands and Audience
LIve concert programming delivers unique value as an "emotional connection" for sponsoring brands says Scott Reich, VP of Programming and Original Content for VEVO.
PJ Crowley on The Arab Spring: How Social Media Ignited a Revolutionary Movement
The Arab Spring is not a “Twitter revolution,” but a real revolution in which social tools including Twitter, Facebook and YouTube played a central role in organizing movements, says PJ Crowley, former Assistant Secretary of State for Public Affairs, in this interview with Beet.TV
Aol’s Video Strategy: Clips on “Every Page” with New Template and New Media Rich Display Unit
With the widespread implementation of a rich media ad unit called "Project Devil," and a standardized, in-page video template, Aol will soon have "video on every page," says Jeff Levick, President of Global Advertising and Strategy at Aol in this interview with Beet.TV.
TidalTV Finds Upside in “Ad Decisioning” around Online Video
Scott Ferber, the Baltimore-based entrepreneur who created and later sold Advertising.com to Aol, launched TidalTV, an online video ad optimization platform, in 2007.
Panache Has New Interactive Ads in HTTP Live Streaming (HLS)
Los Angeles-based Panache has introduced a technology to allow publishers to insert interactive advertising into live streaming on multiple devices including Apple iOS and Android devices.
Webby Award Winner: Kenya’s Crowd-Mapping Start-up Ushahidi
Last night, TED's Chris Anderson awarded a Special Achievement (RED) Webby Award to Ushahidi, the Nairobi-based crowd-sourcing start-up. He presented it to co-founder David Kobia.
Blip.tv’s Dina Kaplan Touts Site Relaunch, Big Content Catch and Surging Traffic
It's been a busy few weeks for Blip.tv, the big New York-based video site for eposodic programming. It went through a complete site redesign, becoming an entertainment destination site, and bulked up its roster of orginal programming with a new distribution agreement with The Collective.
Auditude Expanding Services for DailyMotion and Major League Baseball
Auditude, the Palo Alto-based provider of IP video advertising services, is deepening its relationship with DailyMotion, the enormous Paris-based video site, and with New York-based Major League Baseball.
Egyptian Filmmaker Uses Twitter to Gather 300 GB of Revolution Video
Amr Salama, an Egyptian filmmaker and a central figure in creating the alternative media universe during the revolution in Egypt, is finishing a documentary about the historic events.
Google is Building a “Global Classroom” with “YouTube EDU”
Having launched just over two years ago as a hub for colleges' and universities' YouTube channels, YouTube EDU has become a destination for education, providing an index for a broad range of topics and campus activities, says Angela Lin who manages the education program at YouTube.
“The Revolution Will Not be Televised,” Gil Scott-Heron Rant Resonates on Madison Ave
To be sure, it seemed like an odd choice of music for the 500 marketers, agency execs and Hollywood producers as they settled in their chairs for the start of the Digitas NewFront event during Internet Week.
Conan Headlines YouTube’s First Live Campus Commencement at Dartmouth Sunday Morning
SAN BRUNO/HANOVER/PALO ALTO — YouTube, which has recently introduced its live streaming platform, will stream its first live commencement from Dartmouth College in Hanover, New Hampshire this Sunday (6.12) at 9:30 a.m. EDT on Dartmouth's YouTube channel.
“Non-Working” Media Buying for Big Brands Could Reach Fifty Percent
With social media "blowing up" the marketing landscape, "non-working" media, as opposed to traditional media buys, could reach fifty percent of budgets for some big brands, says Jordan Bitterman, SVP and Social Media Practice Director at Digitas in this interview with Beet.TV
Break Media Creating Video Programming for Women
Break Media, the big Los Angeles-based creator of humor programming for young men, is producing programming for woman, with two shows in the works, says Jonathan Small, editorial chief for the network.
New Web Video Awards Program Announced by IAWTV
The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellence in over twenty categories.
ABC on the iPad: Two Million Apps Downloaded and 28 Million Episodes Seen
ABC is the only television network with an App for episodes for the iPad. Since the launch, the App has been downloaded two million times and 28 million episodes have been streamed, says Albert Cheng, EVP for Digital Disney/ABC Television.
YouTube Expects Half of Ad Spending to be Cost Per View by 2015
The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing.





