TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform for advertisers to buy online video inventory in real time.
David Burch, says that the new platform is the "first DSP for online video advertising" and it has quickly taken off. The platform now offers publishers the opportunity to bid on 5 billion ad auctions daily.
We spoke with him last month at the Brightcove global customer summit. TubeMogul is the principal provider of analytics on the Brightcove platform.
Disclaimer: Our coverage of the Brightcove conference was part of a sponsorship agreement with Brightcove.