Deja, a new start-up which allows iPad users to create view preferred video topics in a very cool display, launched last week at TechCrunch Disrupt in New York.

In his review, TechCrunch's Jason Kincaid coins the App as a sort of Flipboard for video.

The Israeli-based company launched at Disrupt where we spoke with co-founder Avner Shilo. Shilo is a former executive at JVP, Israel's largest venture capital firm and incubator.

Andy Plesser