With its origins in a dedicated terminal as a wire service, later expanded into a broad offering of text stories on the web, Bloomberg.com has become a multimedia financial and general news site with its redesign introduced a few weeks ago.

The site prominently features video and photos on the very top of the page.  

We spoke with Kevin Krim, the global head of digital for Bloomberg, about the redesign and the value of rich media integrated into the site.

This video is part of a series of digital innovators created in association with Digitas in advance of next week's Digitas NewFront11 conference in New York.