FremantleMedia, the big Los Angeles-based television production company, producer of the hit global franchise,"Idols," is expanding its original Web offering with the "World's Greatest Mom," starring Daphne Brodgon, a stand-up comic and creator of the "Cool Mom" video blog.  

We spoke with Brodgon and Fremantle's Richard Vargas, SVP of development and production, about the new show at the Digitas NewFront11 conference earlier this month in Manhattan.

Andy Plesser