Andy Plesser

SAN FRANCISCO — Adobe Premiere, the professional video editing software program, is experiencing annual growth of 45 percent among Mac users, says Al Mooney, Product Manager at Adobe in this interview with Beet.TV.

The BBC's iPlayer is going global today, at least in 11 countries as an iPhone app, according to a report in today's Guardian newspaper. 

While many brands would like a viral video hit, getting one isn’t easy — and it is not free, says Seraj Bharwani who heads analystics for Visible Measures and Molly Sugerman, Director of Digital Innnovation at Horizon Media, the industry’s biggest independent media buying agency.

The calculation around the value of video advertising is based principally on  Gross Rating Point or GRP, meaning the total size of an audience. 

Ogilvy & Mather, the giant advertising agency unit of WPP, has formed a dedicated online video practice area headed by Robert John Davis. 

SAN FRANCISCO — With its update to the latest version of Final Cut, Apple has upset many users and has created an opportunity for Adobe's Premiere, according to Al Mooney, Product Manager for Premiere, in this interview with Beet.TV.

VideoGenie, a San Francisco-based video platform company, backed by Google's Eric Schmidt's venture fund along with others, has developed a solution for consumers to easily upload and share brief video clips on a company's site about its goods and services.

While nearly half of major e-commerce sites have some sort of video on their pages, very few have live video streaming, but that will change, says Stuart Schultz, who just launched a skincare e-commerce site with both live and on-demand clips.

Vimeo, the video sharing site of choice for many independent content creators, has reached 50 million users worldwide up from 30 million a year ago.

Dailymotion, the French-owned online video site, is the fastest growing of the "top" video sites in the U.S. as measured by monthly video streams. 

Scribd, the San Francisco-based document sharing company, has launched an App to read a variety of text files on the Web and on the iPhone, the company announced today.

While most online advertising has been created to encourage consumers to click to a marketer's site, mobile advertising is different and and advertising is increasingly self-contained, providing consumers with microsites, says Catherine Spurway-Hepler, SVP of Strategy at PointRoll, the digital advertising services unit of Gannett.

The Interactive Advertising Bureau, the IAB, will finalize advertising standards for rich mobile media by "early this fall," says Anna Bager, who heads the Mobile Marketing Center of Excellence at the IAB.

Wednesday's semi-final World Cup soccer match between France and USA generated 450,000 unique video views on ESPN3.com, the company said today.

While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge…..and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence. 

In its global report on the state of advertising, advertising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising medium, well behind television.

The appointment of Anthony De Rosa, a product manager at Reuters who quickly became the company's Social Media editor, is "the most amazing (journalism) story around," says Jim Impoco, Executive Editor, Thomson Reuters Digital, in this inteview with Beet.TV.

Howdini, one of the biggest "how to" video players, has served some 70 million video views for cake recipies for Betty Crocker, says Alison Provost, CEO and founder of parent company TouchStorm. 

The New York Times has just released an App for Windows 7 mobile devices.

adBrite, the biggest independent ad exchange for digital media, is directing as much as 1.5 billion video ad views per month, including an increasing number of ads seen on premium sites, says adBrite CEO Iggy Fanlo in this interview with Beet.TV.