Andy Plesser

LAS VEGAS –  Adobe Primetime and Akamai have announced the integration of Adobe’s ad insertion technology into Akamai’s media offering.   The companies said that Turner Broadcasting and Red Bull Media House would be the first customers to use the integrated offering. For an overview on the alliance and its implementation, we spoke with Jeremy […]

AUSTIN – Online video is showing dramatic growth.  It is by far the fastest growing ad medium. In a closely watched quarterly report titled  Advertising Expenditure Forecasts, the big media agency ZenithOptimedia has just reported that online video grew last year at a blistering rate of 34% to $10.9 billion globally – and it is on track to double by the […]

The organizers of Cannes Lions have announced a completely new program at Cannes Lions titled the “Innovation Festival.”  It will be a two-day program, June 25th & 26th held at the Grand Palais. The program will recognize the impact of data on the creative advertising process.  (It happens concurrently with the overall festival.) A number […]

PHOENIX – The digital adtech  sectors of supply side platforms (SSP’s) and ad servers will be dead in two years as publishers and advertisers will demand an integrated offering, says Mike Shehan, CEO of SpotXchange, in this interview with Beet.TV Shehan’s SpotXchange has been known as video advertising SSP, has made the move to incorporating […]

While publishers and advertisers are essential in agreement over what constitutes a “viewable” digital advertisement, the technology for measuring ‘viewability” is a big problem, with multiple tech vendors coming with vastly different findings, says Randall Rothenberg, CEO of the IAB in this interview with Beet.TV He says that there are disparities of 30-40 percent between […]

Speaking in blunt terms, Bob Liodice, President and CEO of the ANA,  the nation’s trade association for advertisers, says that his group has had enough and wants no part of criminal activity where dollars are being diverted in various ad fraud scenarios.   He says the industry needs to deal with this problem effectively and […]

The role of the media agency is dramatically changing with entrance of “biased” tech companies, says Michael I. Roth, CEO of Interpublic Group. He says the role of the unbiased, “agnostic”  media agency is more important than ever. Sir Martin Sorrell, CEO of WPP, says that there will be an increasing “blurring of the lines” […]

FORT LAUDERDALE –  WPP’s Xaxis unit is not a trade desk, but is a media company much like AOL or Yahoo.  It  is a “line item” for agency media plans,  says David J. Moore, Xaxis Chairman in this conversation with Nielsen’s Andrew Feigenson, Managing Director for Digital.  Moore notes that Xaxis has a large sales […]

PHOENIX – Lotame, the big DMP (data management platform)  is powering premium video distribution for publishers, explains Andy Monfried, founder and CEO, in this interview with Beet.TV  He explains how Lotame works with video ad company SpotXchange by bringing deep, actionable data to the company’s programmatic operation. Monfried also talks about the growth of the […]

PHOENIX — Mobile video advertising is exploding, with year-over-year video advertising up 13X for video adtech company SpotXchange, says Kevin Schaum, Director of Mobile Operations.  In the interview, he explains the factors leading the growth of monetization of mobile video on both the App and mobile web platforms. Schaum also speaks about the growth of […]

FORT LAUDERDALE –  Virool, the self-service video advertising company with some 30,000 customers, is increasing  its operations around the needs of large brand marketers and advertising agencies — meeting demand for views of branded video content, says Brian Danzis, Chief Revenue Officer of the San Francisco-based company. He says that the length of videos now […]

FOR LAUDERDALE – While customized display ads, created on the fly for the individual consumer, has become well established, the opportunity for advertisers to customize video advertising has been limited by technology issues.  Those issues have been solved that value to brands is dramatic, says Anthony Risicato, Chief Strategy Officer for Eyeview. Risicato, formerly with […]

PHOENIX – The audio podcast, long cast aside by many news organizations, is finding a resurgence.   Says Jacob Weisberg, editor-in-chief of Slate Group in this interview with Beet.TV While there has been new attention for podcasts with the success of Serial, Slate has been producing them since 1999.  He says “as a journalist, I […]

PHOENIX – While data is providing greater efficiency for marketers, data tools will become widely available.  It will be the media agencies of the future who can harness creativity who will succeed, says Rishad Tobaccowala, Chief Strategist for the Publicis Groupe, in this wide ranging interview with Beet.TV He talks about the changing demands of […]

PHOENIX –  The upcoming Digital Content NewFronts, a two week showcase for digital video, will represent the maturation of sponsored video as a medium, says Scott Donaton, Chief Content Officer of DigitasLBi NA, in this interview with Beet.TV Donaton says that custom creative content, coupled with traditional media, outperforms traditional campaigns.  He says what has been […]

PHOENIX –  With the “democratization” of media channels, advertising opportunities for publishers have dramatically shifted.   Publishers can partner with advertisers to create high quality, engaging content, says Troy Young President of Hearst Digital, in this video interview. Regarding the so called “separation of church and state” between editorial and publishing, he says that editors […]

PHOENIX – In effort to establish global standards around advertising technology, the Interactive Advertising Bureau has created the IAB Tech Lab and this week announced the appointment of David J. Moore as chairman of the new group. Moore is chairman of Xaxis and president of WPP Digital.  He is a past Chairman of the IAB. […]

PHOENIX – Outgoing IAB chair Vivek Shah, who ignited the industry around  the ad fraud issue with his fiery speech at last year’s IAB Leadership Meeting, says that twelve months on, the problem of fraud has improved with the efforts of both publishers and the the marketing community. But the problem persists and he feels that […]

PHOENIX –  Bloomberg Media has combined Bloomberg.com and BloombergBusinessWeek.com into a new flagship destination BloombergNews.com. It has been designed with new advertising units which make ads “viewable” across screens, explains Paul Caine, Global Chief Revenue Officer of Bloomberg Media, in this interview with Beet.TV He says the Microsoft is the site’s global launch partner.  The […]

FOR LAUDERDALE –  Hulu, the popular entertainment video portal,  is seeing a majority of its views coming via devices that connect to the television, says Peter Naylor, SVP of Advertising Sales, in this interview with Beet.TV He says that some 60% of viewers are now consuming content in their living rooms with 20% consumption on […]