FORT LAUDERDALE –  Virool, the self-service video advertising company with some 30,000 customers, is increasing  its operations around the needs of large brand marketers and advertising agencies — meeting demand for views of branded video content, says Brian Danzis, Chief Revenue Officer of the San Francisco-based company.

He says that the length of videos now served by Virool exceed 30 seconds.   He calls this longer form of video advertising “Advertainment.”

Virool distributes video advertising across multiple platforms and publisher sites.

We spoke with him at the annual Beet.TV executive retreat where he was a participant.

The retreat was sponsored by AOL and Videology.