FOR LAUDERDALE – While customized display ads, created on the fly for the individual consumer, has become well established, the opportunity for advertisers to customize video advertising has been limited by technology issues. Those issues have been solved that value to brands is dramatic, says Anthony Risicato, Chief Strategy Officer for Eyeview.
Risicato, formerly with Tremor Video, joined Eyeview earlier this year.
We spoke with him last month at the Beet.TV executive retreat where he was a participant.
