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WPP Acquires Mobile Ad Firm Medialets

 
Subscription Fatigue is Coming: Telaria’s Zagorski
USC’s Jeff Cole Evaluates Streaming Services, Trend Toward Movie Ticket Subscriptions
Legacy TV Sales Systems Need Immediate ‘Progress,’ Not Disruption: Furious Corp.’s White
Transparency, Speed Driving CTV And OTT Growth: Telaria’s Lowy
How GroupM Counsels News-Averse Brands: Schiekofer
Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum
Sleep Number Is First To Use BrightLine’s New Single-Click Ad Format On Hulu
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s  Content Chief Gaul
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
Shared Approach Needed For Addressable: NCC Media’s Ivins
Agency Growth Lays Ahead: Wieser Goes In-House At GroupM
NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager
Washington Post Rides Amazon’s AWS Elemental To Serve Broadcast: Prakash
Hulu Embraces Automation, Carefully: Fleming
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
InMobi’s Sprint Deal By The Numbers: Frisbie
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
News Business Needs Both Advertisers & Subscribers: NYT’s Howard
FreeWheel’s Marcus On The Impact Of Creative In Cross-Screen Campaigns

WPP has acquired mobile ad measurement firm Medialets.   Here is the report in today’s Wall Street Journal.  Last year at Cannes Lions, we interviewed Medialets COO Richy Glassberg for an overview on the company and sector.   We have republished that interview today.

By Andy Plesser on April 15, 2015April 15, 2015 @beet_tv
UncategorizedTagged Mobile Advertising
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